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We are looking for a Senior Brand Manager to develop BDO’s brand strategy and work within the business to ensure it is communicated effectively, someone who will help us tell that story with creativity and passion. Our brand’s importance to our future growth cannot be underestimated. We know that an authentic and well-crafted brand is critical for business success. Brand is more than the logo or a tagline. It is a distinct fingerprint that distinguishes us from our competition. Our brand is an incredibly important asset which enables us to be attractive to current and future clients, referrers and employees. We know that brand building excels at driving long-term growth and profit.
Job Responsibility:
Develop a compelling brand story based on the firm foundations we have currently
Enable us to tell that story through all our owned and earned communication channels
Oversee the story telling and online presence that sits behind out suite of annual reports
Understand and monitor the health of our brand overseeing reporting and measurement metrics
Requirements:
Demonstrable experience in a senior brand role ideally in the financial services or professional services sector
Passion about delivering a creative and distinctive brand strategy
Analytical capability: Strong competency in brand tracking, market research methodologies, and insight synthesis
Stakeholder management: Demonstrated success in influencing and collaborating with senior leadership and cross-functional teams
Communication: Exceptional written and verbal communication skills
Project management: Experience leading multiple projects simultaneously with strong attention to detail and deadline management
Has strong commercial awareness and a good understanding of the theory of brand
Has high expectations of themselves and is a true team player
What we offer:
Agile working
Programmes, resources, and frameworks that provide clarity and structure around career development
Informal success conversations to formal mentoring and coaching
State-of-the-art collaboration spaces in our offices