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A unique opportunity has arisen for an experienced Senior Brand Manager to join this manufacturing business on a 12-month FTC basis. It offers the chance to re-launch a key product range, drive growth in the protein drinks segment, and build an innovation pipeline aligned with the dynamic "on-the-go" breakfast occasion. You will be responsible for delivering the full brand plan - from strategy to execution - ensuring strong brand performance, effective budget control, and cross-functional alignment across the business.
Job Responsibility:
Lead the re-launch and execution of a breakfast drinks brand, building a robust 'on the go' innovation pipeline
Drive growth in the protein drinks category through targeted marketing plans, consumer-led campaigns, and innovation
Build a 24-month innovation pipeline grounded in insight and category trends, working with NPD and cross-functional teams from concept to launch
Design, implement, and measure a 12-18-month brand plan to achieve KPIs and brand growth targets
Full accountability for brand budget allocation, monitoring and control, ensuring resources are maximised and ROI is delivered
Collaborate closely with Category, Sales, Finance, NPD, and Operations to align strategy and delivery
Act as the face of the brand with key retail partners, presenting innovation plans, marketing campaigns, and performance updates
Lead the execution of integrated campaigns across digital, PR, shopper, and experiential channels
Requirements:
Proven experience in a brand management role within food / beverage industry
A strong track record of product re-launches, innovation delivery, and performance management
Excellent strategic thinking, communication, and stakeholder management skills
Strong analytical capability - able to interpret data, generate insights, and turn them into actionable plans
Comfortable being both strategic and hands-on - this is a role where you'll own the end-to-end brand journey
Integrity - dealing with others in an honest manner, take accountability for actions, supporting company values and maintaining confidentiality
What we offer:
Hybrid working with a collaborative, cross-functional team
Competitive salary, benefits, and the chance to make a visible difference in 12 months
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