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Our client, a NYC-based global investment firm, is in search of a talented (VP level) Brand Marketer. This is a hybrid role in NYC and it is a full-time role.
Job Responsibility:
Lead and execute a global brand strategy across multiple audiences and channels
Act as a steward of brand messaging, narrative, tone, and positioning
Translate business objectives into integrated brand campaigns (digital, social, and offline)
Develop and oversee high‑quality branded content across web, social, email, presentations, and video
Partner closely with digital marketing, social, communications, product, and channel teams to ensure consistent storytelling
Provide brand guidance for campaigns, events, sponsorships, and platform initiatives
Use brand insights, research, and performance data to inform messaging and optimize campaigns
Monitor market trends and competitor activity to ensure the brand remains relevant and differentiated
Requirements:
7+ years of experience in brand marketing or integrated marketing
Strong strategic writing and narrative development skills
Experience working in complex, highly collaborative, cross‑functional environments
Comfortable balancing brand governance with creative execution
MUST have significant experience in the financial services industry