Senior Brand Manager, Randstad

Randstad

Location:
Malaysia, Kuala Lumpur

Category:
-

Contract Type:
Employment contract

Salary:

14000.00 - 16000.00 RM / Month

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Job Description:

As the Senior Brand Manager, you will lead the strategy and execution of one of Malaysia’s most loved seasoning products. This role requires a strong brand builder with strategic insight, team leadership experience, and a deep understanding of local culinary behaviour.

Job Responsibility:

Lead development of consumer segmentation and insight-based brand positioning
Champion brand strategy and innovation roadmap in alignment with business objectives and consumer trends
Manage integrated brand plans including portfolio strategy, pricing, promotions, and in-store execution
Own innovation and renovation initiatives, ensuring timely launches and impactful go-to-market strategies
Work closely with cross-functional partners to deliver 360° marketing plans
Collaborate with agency partners to bring to life compelling brand stories that deepen consumer engagement
Lead, mentor, and inspire a small team to deliver high performance and professional development
Analyze brand health and commercial performance to inform strategic direction

Requirements:

Bachelor’s degree in Marketing, Business Administration, or related field
Minimum 7–8 years of brand marketing experience in the FMCG industry, with proven team management experience
Strong track record in leading innovation from concept to launch
Excellent strategic thinking and analytical capabilities
Highly skilled in cross-functional collaboration and stakeholder alignment
Passionate about consumer behaviour and building brands with cultural resonance

Additional Information:

Job Posted:
June 03, 2025

Expiration:
July 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Senior Brand Manager

Randstad

Location:Malaysia, Kuala Lumpur

Category:-

Contract Type:Employment contract