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Are you a commercially astute Senior Brand Manager looking for your next challenge in a dynamic FMCG environment? Do you want to join a business that’s part of a global group, renowned for developing talent and driving growth? If so, this could be the opportunity for you! Signature Career Management are partnered with a market-leading food manufacturer, turning over more than £200m, and recognised as one of the UK’s leading players in their category. With a strong reputation for quality and authenticity, their products are found across wholesale, retail, B2B and foodservice, with a portfolio of household name brands. This is a business that combines the energy and entrepreneurial feel of a challenger brand with the support and structure of a global FMCG group. They pride themselves on their collaborative culture, internal mobility, and track record of giving ambitious people the tools to succeed. As Senior Brand Manager, you will be tasked with a role that is unlike any other SBM role! This role isn’t about big TV campaigns and large budgets – but rather taking a commercial first approach and almost being a commercial manager but for brand! You will be working on 2 strong brands in the business portfolio with lots of growth opportunities but they will need you to be a leader of this growth! Whether it be pricing, promotion, cost of goods, or NPD, you will be a commercial first marketer with brand experience, which will enable you to cut through the noise of this ever more prominent category.
Job Responsibility:
Develop, deliver, and evaluate commercial plans that drive brand growth
Performance analysis across portfolio, channel, and category
Positioning and comms strategy
Competitor insights
NPD pipeline
Leveraging learnings and insights
Brand and P&L management
Evaluate commercial levers to drive growth
Deep understanding of audiences
Requirements:
FMCG experience
Brand strategy and commercial planning skillset
Commercial and financial first approach
Strong financial acumen
Experience and evidence of achieving growth in a similar level role
Ability to get to the office twice a week – either Manchester or London
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