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This newly created position reports directly into the Marketing Director and is a matrix leadership role across all key marketing and innovation functions for a portfolio of standout brands.
Job Responsibility:
Own the Brand Strategy – Lead the development and execution of brand plans, ensuring consumer and customer insight remains at the heart
Drive Brand Innovation – Deliver best-in-class NPD and EPD projects – in full, on time and on budget
Lead the Marketing Mix – Full ownership across ATL, BTL, shopper marketing and retail activation
Manage External Relationships – Work closely with agency partners and suppliers to deliver excellence
Budget Responsibility – Own and manage the annual brand marketing budget
Champion Insight – Use market data, consumer research and trends to identify opportunities for innovation and brand refresh
Cross-Functional Collaboration – Work with NPD, Sales and Category to drive cohesive brand execution
Project Involvement – Lead and support ad hoc strategic projects across the wider business
Requirements:
3–5+ years’ experience in Consumer Brand Marketing at Brand Manager or SBM level
Background in FMCG – Food, Drink, Non-Food or Consumer Durables
Demonstrable experience in brand strategy, NPD and marketing activation
Strong commercial mindset with a passion for insight-led innovation
Collaborative, proactive and energised by pace and accountability
A true brand champion – passionate about premium brands and consumer engagement