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Senior Brand Manager - UK & Ireland

United Kingdom, Darwen · Job Posted May 05, 2026
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Job Description

As Senior Brand Manager, you will take a leading role in shaping and delivering brand strategy across a portfolio of brands operating in different channels and market contexts. Reporting to the Head of Brand Management, you will translate long-term brand and portfolio direction into clear strategies, annual plans and high-impact brand programmes. This role carries accountability for how brands perform, how they are positioned, and how they show up in the market. You will set direction, guide priorities and ensure brand activity is aligned, consistent and commercially effective across the UK and Ireland. You will work closely with teams across Customer Marketing, Digital, Creative, Insights, PR and Commercial, bringing everything together so that our activity is aligned, effective and built around what our audiences actually need.

Job Responsibility

  • Taking a leading role in shaping and delivering brand strategy across a portfolio of brands
  • Translating long-term brand and portfolio direction into clear strategies, annual plans and high-impact brand programmes
  • Developing brand plans that turn strategy into clear, practical action across the business
  • Creating campaigns that reflect real people and real moments, while still delivering measurable results
  • Ensuring brand positioning and messaging is consistent and confident across every touchpoint
  • Working closely with Customer Marketing to deliver strong, stand out execution
  • Using data and insight to understand what is working and how to improve
  • Influencing product, range and promotional decisions to strengthen brand equity and commercial performance
  • Continuously improving how we plan, deliver and measure brand activity

Requirements

  • 5 Years experience in brand, marketing or category roles, ideally within FMCG, consumer goods or home improvement
  • A strong understanding of how to build brands that genuinely connect with people, not just communicate messages
  • Proven ability to lead brand strategy as well as delivery
  • Strong commercial acumen, with evidence of delivering brand-led growth or improved ROI
  • Confidence using insight and data to shape decisions and improve performance over time
  • The ability to manage multiple priorities and stakeholders while keeping a clear sense of direction
  • Strong communication and storytelling skills that help bring ideas to life
  • A collaborative approach that builds trust and helps teams work better together

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