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PROPER is the fastest growing major snack brand in the UK, showing no signs of slowing down. This is a fantastic opportunity to join the PROPER brand team, taking the lead on key innovation that will build the future of our Popcorn, Chips and Crunch business. We are looking for someone with a well rounded brand marketing background to step in to a high-impact role with responsibility for shaping the direction of PROPER across the UK and international markets. The Senior Brand Manager will own major growth platforms, lead our most significant innovation bets and play a key role in defining brand and portfolio strategy. The role is ideal for someone who combines consumer-led thinking with commercial decision-making and cross-functional influence.
Job Responsibility:
Define and lead PROPER’S next 'big bet' innovation platforms from idea to launch, ensuring they are grounded in deep consumer insight and deliver meaningful commercial impact
Will provide clear strategic direction to a cross functional team across category, innovation, packaging, commercial finance, technical and production teams. You really are the go-to person and have complete ownership of your projects
Work closely with our in-house Creative team and Shopper Marketing Manager to deliver multichannel marketing campaigns, both ATL & BTL, for key product launches & activations throughout the year
Analyse and evaluate performance in-market, across our portfolio and brand, making recommendations on investment, optimisation and rationalisation
Build strong relationships across our commercial sales team and collaborate on driving growth for PROPER. Everything from building brilliant sell in decks, customer presentations and great relationships
International Brand lead ensuring PROPER is set up to win across key markets. You will be required to work closely with our international team, including distributors and retailers alike to ensure we have a portfolio fit to win in the relevant market
Act as a senior marketing voice within the business, influencing decisions beyond marketing
Own executional excellence across the full lifecycle of every project from brilliant briefs to the Innovation and Creative team, strong commercial proposition through to standout in‑store execution that drives commercial impact
Requirements:
5-7yrs FMCG marketing experience. Working in UK Grocery, food or drink is a plus
Proven track record of delivering innovation to market from concept stage to launch is critical. In this role you will have complete ownership for project delivery
Experience of leading cross functional teams, holding all stakeholders to account
An analytical marketeer with strong commercial acumen, good numerical literacy and experience of owning project P&Ls
A superb project manager, who can stick to timelines and budgets and is used to taking ownership for delivery of projects and whatever it takes to get the job done
Brings creative flair and a natural problem‑solving mindset, with a strong 'Builder' mentality – someone who takes ownership, finds solutions, moves fast and makes things happen rather than waiting for perfect conditions