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We are seeking a forward-thinking and strategic Senior Brand Manager to lead the innovation pipeline for a key personal care portfolio. You will be responsible for driving the end-to-end innovation process, from identifying consumer insights and market gaps to concept development and successful market deployment. This role requires a strong blend of creativity, project management, and commercial acumen to deliver sustainable growth through new product launches.
Job Responsibility:
Develop and execute the long-term innovation strategy and product pipeline aligned with brand vision and business goals
Lead consumer research and market analysis to identify unmet needs, trends, and growth opportunities within the category
Manage the end-to-end New Product Development (NPD) process, collaborating closely with R&D, Supply Chain, and Finance to ensure technical feasibility and commercial viability
Develop compelling product concepts and value propositions that resonate with target consumers
Partner with the Brand Management team to ensure seamless go-to-market execution, including launch campaigns across ATL, BTL, and digital channels
Oversee the innovation budget and P&L for new initiatives, tracking performance against KPIs
collaborate with external agencies (Research, Design, P.R.) to drive concept testing and packaging development
Monitor competitor innovation activities and industry trends to maintain a competitive edge
Requirements:
Bachelor’s Degree in Marketing, Business Administration, or a related field
Minimum 8-10 years of experience in FMCG marketing, with a strong focus on Brand or NPD management
Proven track record of successfully launching new products from concept to market in the personal care or household categories
Strong project management skills with the ability to lead cross-functional teams in a matrix environment
Excellent analytical skills and ability to translate consumer insights into winning product concepts
Strategic thinker with strong commercial acumen and financial literacy
Passionate about consumer trends and product innovation