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Senior Brand Manager - Personal Care Fmcg

https://www.randstad.com Logo

Randstad

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Location:
Malaysia , Kuala Lumpur

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Category:
-

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Contract Type:
Not provided

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Salary:

14000.00 - 17000.00 MYR / Month

Job Description:

We are seeking a forward-thinking and strategic Senior Brand Manager to lead the innovation pipeline for a key personal care portfolio. You will be responsible for driving the end-to-end innovation process, from identifying consumer insights and market gaps to concept development and successful market deployment. This role requires a strong blend of creativity, project management, and commercial acumen to deliver sustainable growth through new product launches.

Job Responsibility:

  • Develop and execute the long-term innovation strategy and product pipeline aligned with brand vision and business goals
  • Lead consumer research and market analysis to identify unmet needs, trends, and growth opportunities within the category
  • Manage the end-to-end New Product Development (NPD) process, collaborating closely with R&D, Supply Chain, and Finance to ensure technical feasibility and commercial viability
  • Develop compelling product concepts and value propositions that resonate with target consumers
  • Partner with the Brand Management team to ensure seamless go-to-market execution, including launch campaigns across ATL, BTL, and digital channels
  • Oversee the innovation budget and P&L for new initiatives, tracking performance against KPIs
  • collaborate with external agencies (Research, Design, P.R.) to drive concept testing and packaging development
  • Monitor competitor innovation activities and industry trends to maintain a competitive edge

Requirements:

  • Bachelor’s Degree in Marketing, Business Administration, or a related field
  • Minimum 8-10 years of experience in FMCG marketing, with a strong focus on Brand or NPD management
  • Proven track record of successfully launching new products from concept to market in the personal care or household categories
  • Strong project management skills with the ability to lead cross-functional teams in a matrix environment
  • Excellent analytical skills and ability to translate consumer insights into winning product concepts
  • Strategic thinker with strong commercial acumen and financial literacy
  • Passionate about consumer trends and product innovation

Additional Information:

Job Posted:
February 19, 2026

Expiration:
March 19, 2026

Employment Type:
Fulltime
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