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We are seeking an experienced Senior Brand Manager to lead brand strategy, marketing execution, and commercial performance for a portfolio of health supplement products. This role plays a pivotal part in shaping brand equity, launching innovations, and driving sustainable growth.
Job Responsibility:
Lead brand planning and execution across ATL, BTL, digital, and in-store channels
Manage NPD and portfolio innovation, including launch strategies and go-to-market execution
Develop strong brand positioning based on consumer insights, market trends, and competitor analysis
Monitor brand performance, generate business reviews, and recommend growth strategies
Oversee A&P budget allocation and track effectiveness of brand campaigns
Collaborate with cross-functional teams (regulatory, trade marketing, supply chain) to align on key initiatives
Lead external agency relationships and ensure high-quality creative and media outcomes
Requirements:
Degree in Marketing, Business, or relevant field
6-8 years of brand management experience in FMCG or health supplement category
Strong commercial mindset with experience in data-driven brand strategy
Hands-on experience with new product development and marketing communications
Excellent stakeholder and project management skills
Strong analytical, leadership, and communication skills