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Dove is one of the largest and most iconic global beauty brands. The brand is present in over 140 countries and has a differentiated, purpose-led positioning to make beauty a source of confidence for women and girls around the world. The U.S. is the biggest Dove Bar market with a strong history of beauty inclusivity and a social mission to help the next generation of young people develop a positive relationship with beauty. The Brand Manager for Dove Body Wash, Baby, and Liquid Hand Wash is a critical role within the Dove portfolio and within the U.S. Skin Cleansing business. This position requires a good understanding of brand building, which includes customer and consumer focus, category and channel planning, competitive awareness, Social First Demand Generation and P&L delivery. You will report to the Associate Director, Dove PW U.S. and will contribute significantly via your role on the U.S. Skin Cleansing Business Team.
Job Responsibility:
Interact with cross-functional business partners, brand partners in global as well as agencies
Understanding what drives our consumers to purchase, and crafting plans based on those insights, including nuances based on the shopping occasion and retail channel
Need to be agile and persuade those around you to adapt to the changing market dynamics and competitive pressures in order to continue the growth trajectory of the brand
Challenge the status quo and do what’s best for the customer, consumer and ultimately, the business
Hold a special place in your heart for Unilever’s largest personal care brand and a brand that works hard in everything it does to deliver its social mission
Lead a team of 2 associate brand managers to deliver the growth targets on Dove Body Wash, Baby, and Liquid Hand Wash.
Requirements:
Bachelor’s degree required, Master’s desired
Minimum of 6+ years marketing experience in consumer products industry, including the development and implementation of successful marketing plans for products
Brand operations experience, including volume forecasting experience in complex and SKU intensive category
Ability to collaboratively build business with customers across diverse channels/needs/formats
Capacity to oversee and track multiple projects with due dates and varying requirements and priorities
Demonstrated commitment to being accountable for delivering results plus the ability and initiative to accept high levels of delegated responsibility and work with minimal supervision
Experience in or demonstrated passion for beauty and personal care.
Nice to have:
Master’s degree
10+ years of marketing leadership experience within the Beauty or Personal Care area.
What we offer:
Bonus eligible
Long-Term Incentive (LTI) eligible
Eligible to participate in our benefits plan
Health insurance (including prescription drug, dental, and vision coverage)