Senior Brand Manager - FMCG Skincare

• Lead the development and execution of long-range brand strategies and annual marketing plans for the portfolio
• Champion the full new product development (NPD) pipeline, from consumer insight and concept generation to launch execution
• Develop strong brand positioning based on consumer insights, market trends, and competitor analysis
• Lead the planning and execution of integrated marketing campaigns across all channels (ATL, BTL, Digital)
• Manage and optimize a significant A&P budget, tracking ROI and ensuring all spending is effective
• Monitor brand performance, generate high-level business reviews, and recommend growth strategies to senior management
• Collaborate with cross-functional teams (Sales, Trade, R&D, Supply Chain) to align on key commercial initiatives
• Lead and manage relationships with external agencies (creative, media, P.R.)
• Mentor and guide junior members of the marketing team, fostering a high-performance culture

• Bachelor's Degree in Marketing, Business, or a related field
• Minimum 5-8 years of progressive brand management experience, preferably in FMCG, skincare, or personal care
• Proven track record in leading successful brand campaigns and new product launches
• Strong commercial mindset with experience in data-driven brand strategy
• Excellent stakeholder, project management, and agency management skills
• Strong analytical, leadership, and communication skills
• Experience in mentoring or guiding junior team members is a plus
• Proficient in MS Excel and PowerPoint
• Strong command of English and Bahasa Malaysia

Experience in mentoring or guiding junior team members is a plus