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Senior Brand Manager - FMCG Personal Care

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Randstad

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Location:
Malaysia, Kuala Lumpur

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Category:
-

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Contract Type:
Not provided

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Salary:

15000.00 - 16000.00 MYR / Month
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Job Description:

We are seeking an experienced, hands-on, and strategic Senior Brand Manager to lead a dynamic portfolio of Personal Care brands. This role represents a key seniority step and requires proven people leadership experience. You will be responsible for overall brand strategy, driving the innovation pipeline, and commercial success across your assigned portfolio. This is a pivotal leadership role focused on driving both top-line growth and building robust brand equity.

Job Responsibility:

  • Lead the development and execution of long-term brand strategies and annual marketing plans for the assigned portfolio
  • Lead the New Product Development (NPD) pipeline for the portfolio, from concept ideation to successful market launch, collaborating closely with R&D and cross-functional teams
  • Develop and execute effective integrated campaigns (360 campaigns across ATL, BTL, and digital) to drive brand awareness, trial, and consumer engagement
  • Lead, mentor, and develop a team of Brand/Senior Brand Executives, fostering a culture of high performance and collaboration
  • Manage the overall A&P budget for the portfolio, ensuring optimal resource allocation and tracking ROI on key investments
  • Analyze complex market, consumer, and sales data to extract actionable insights and formulate strategic growth recommendations
  • Act as the primary contact with external agencies (creative, media, digital, P.R.) to ensure best-in-class execution of all marketing initiatives
  • Collaborate strategically with Sales and Trade Marketing teams to ensure brand plans are aligned with go-to-market execution and channel priorities
  • Present regular brand health and performance reviews to senior leadership, providing clear action plans

Requirements:

  • Bachelor's Degree in Marketing, Business Administration, or related field
  • Minimum 6-8 years of progressive experience in FMCG brand marketing, with demonstrable experience in managing multiple brands and/or portfolios
  • Proven experience in people management (leading a team of Brand Executives/Managers) is essential
  • Proven track record in leading successful 360° campaigns and multiple new product launches
  • Strong commercial acumen and a deep understanding of Malaysian retail dynamics and profitability drivers
  • Exceptional leadership, coaching, and cross-functional management skills
  • Excellent communication and stakeholder engagement abilities, including managing agency partners
  • Resourceful, proactive, and results-driven with a passion for brand building

Additional Information:

Job Posted:
December 22, 2025

Expiration:
December 26, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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