CrawlJobs Logo

Senior Brand Lead

betterplaced.com Logo

Better Placed Ltd - A Sunday Times Top 10 Employer!

Location Icon

Location:
United Kingdom , West Yorkshire

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

We’re delighted to be recruiting a Senior Brand Lead to own, activate and protect a high-growth DTC brand at a pivotal stage of its evolution. This is a senior, high-impact role, with responsibility for bringing a refreshed brand identity to life across every channel and touchpoint, ensuring it’s consistent, commercially effective and impossible to ignore. You’ll operate as the brand guardian, balancing long-term brand building with short-term performance in a fast-paced DTC environment.

Job Responsibility:

  • Brand stewardship - Embed and govern a refreshed verbal and visual identity across the business
  • Campaign & calendar leadership - Own the end-to-end brand and campaign roadmap, aligning ATL, product launches, CRM moments, experiential and trading moments
  • ATL strategy & execution - Lead planning, testing and optimisation of major brand campaigns (TV, video, OOH), from brief to post-campaign evaluation
  • Brand measurement - Own tracking and effectiveness, translating brand health into commercial impact
  • Organic brand presence - Set direction across social, PR and experiential to ensure a distinctive, emotionally resonant presence
  • Agency leadership - Brief, manage and elevate creative and PR partners to deliver standout, commercially strong work

Requirements:

  • Senior brand experience in DTC or consumer-led businesses
  • Proven ATL campaign leadership and media testing experience
  • Strong background in brand tracking and effectiveness
  • Commercial credibility in performance-driven environments
  • Confident cross-functional influencer who can challenge constructively

Additional Information:

Job Posted:
February 18, 2026

Expiration:
March 17, 2026

Icon
Better Placed Ltd - A Sunday Times Top 10 Employer! - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior Brand Lead

Senior Talent Brand Lead

Sitting within the Talent Acquisition team, the Atlassian Talent Brand team deve...
Location
Location
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong background in Talent Brand/Recruitment Marketing/Employer Brand work with a keen affinity towards analytics
  • Has some experience in process-building initiatives
  • Strong communication, strategic influence capabilities and partnership skills – consistent communications and follow through is essential for success
  • Ability to partner and influence cross-functional groups like Marketing, TA Delivery and Enablement teams
Job Responsibility
Job Responsibility
  • Talent Brand Metrics Lead: Create clarity and direction for Talent Brand metrics of success
  • Build a phased approach to talent brand metrics based on a) the capabilities and priorities of the Talent Brand team b) TA and other related team OKRS and c) existing enablement/tech tools
  • Build pilot business case/pilot programs to test how we can continue to elevate our metrics of success
  • Collaborate with Enablement, Business and Insight partners to set metrics up for success
  • Talent Brand Process Transformation Lead: Deep dive into current processes and practices (such our CRM/Talent Engagement process) and identify areas of opportunities across cross-functional partnerships
  • build solutions grounded on efficiency and candidate engagement and drive adoption/advocacy of solution
  • Employer Brand Reputation Management: Track how our employer brand is across external channels like Blind and Glassdoor. Effectively collaborate with Comms, HR and Business Stakeholders to build pilots and programs to augment and elevate our external employer brand
  • As a member of the Talent Brand LT, you will also actively collaborate with your peers to work through Talent Brands annual strategies and roadmaps
  • Build strong cross-functional partnerships across TA, People/Talent, Brand and Comms - strive to understand the priorities of these stakeholders in order to drive relevancy and advocacy of the brand transformation work underway
What we offer
What we offer
  • Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more
Read More
Arrow Right

Senior Brand Manager

This newly created position reports directly into the Marketing Director and is ...
Location
Location
United Kingdom , Yorkshire
Salary
Salary:
Not provided
ptexecutive.co.uk Logo
PT Executive
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3–5+ years’ experience in Consumer Brand Marketing at Brand Manager or SBM level
  • Background in FMCG – Food, Drink, Non-Food or Consumer Durables
  • Demonstrable experience in brand strategy, NPD and marketing activation
  • Strong commercial mindset with a passion for insight-led innovation
  • Collaborative, proactive and energised by pace and accountability
  • A true brand champion – passionate about premium brands and consumer engagement
Job Responsibility
Job Responsibility
  • Own the Brand Strategy – Lead the development and execution of brand plans, ensuring consumer and customer insight remains at the heart
  • Drive Brand Innovation – Deliver best-in-class NPD and EPD projects – in full, on time and on budget
  • Lead the Marketing Mix – Full ownership across ATL, BTL, shopper marketing and retail activation
  • Manage External Relationships – Work closely with agency partners and suppliers to deliver excellence
  • Budget Responsibility – Own and manage the annual brand marketing budget
  • Champion Insight – Use market data, consumer research and trends to identify opportunities for innovation and brand refresh
  • Cross-Functional Collaboration – Work with NPD, Sales and Category to drive cohesive brand execution
  • Project Involvement – Lead and support ad hoc strategic projects across the wider business
What we offer
What we offer
  • Attractive Salary + Benefits
  • Fulltime
Read More
Arrow Right

Senior Brand Marketing Executive

As our Senior Brand Marketing Executive, you will join our ever-growing marketin...
Location
Location
United Kingdom , Greater Manchester
Salary
Salary:
Not provided
footasylum.com Logo
Footasylum
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Expert in UK culture
  • Brand fanatic
  • Excellent verbal and written communication skills
  • Ability to multitask and manage multiple projects at once
  • Very good knowledge of UK culture (music, gaming, internet, etc.)
  • Very good knowledge of fashion culture and Footasylum consumer
Job Responsibility
Job Responsibility
  • Manage the third party brand annual budget (7 figures) and individual budgets per brand (6 figures)
  • Manage brand relationships across 20+ brands including meetings, text, email and calls
  • Lead on key brand partnerships
  • Execute the third-party brand strategy for the year considering all touch points and individual strategy per brand
  • Lead key brand campaigns from planning to execution
  • Work collaboratively with ecommerce and retail teams on instore executions and campaign roll out
  • Work with Buying and Merchandising teams to understand key product focuses per quarter and delivery dates
  • Do data analysis, including use of web analysis tools (Power BI)
  • Scout for campaign talent to use within own brand campaigns and manage relationships with talent managers
  • Quarterly and monthly calendar planning
What we offer
What we offer
  • Opportunity for upward movement and cross-departmental moves
  • Training to excel personal and professional skills
  • Fun environment with support and platform to achieve goals
  • Diverse and collaborative work environment
Read More
Arrow Right

Senior Brand Communication Manager

Lead and grow a dynamic brand in the Japanese market, leveraging digital and tra...
Location
Location
Japan , Tokyo
Salary
Salary:
8000000.00 - 13000000.00 JPY / Year
https://www.randstad.com Logo
Randstad
Expiration Date
March 12, 2026
Flip Icon
Requirements
Requirements
  • Experience in planning and managing brand(s) (external events) - able to manage administer branding
  • Leadership skills to lead a team, including scheduling, budgeting, and outside agencies, and to oversee overall brand communication
  • Rich working experiences with external ad/media agencies
  • Experience in creating strategies for digital communications including SNS (FB/IG/YouTube) and directing content creation
  • Skills to manage and evaluate external agency performances
  • Communication skills to collaborate with both global and local team members from different channels
Job Responsibility
Job Responsibility
  • Lead the development and execution of PR activities and branding strategies, with a focus on golf-specific media
  • Develop and manage content across all communication channels, prioritizing digital platforms while also leveraging traditional media
  • Manage and optimize owned media platforms (website, YouTube, SNS, etc.), developing strategies and measuring performance
  • Develop strategies to cultivate brand loyalty, utilizing data from events and other channels in collaboration with EC and CRM teams
  • Lead and mentor the Brand Marketing Team
  • Manage and evaluate external agency performance
  • Collaborate effectively with global and local team members
What we offer
What we offer
  • 健康保険 (Health insurance)
  • 厚生年金保険 (Welfare pension insurance)
  • 雇用保険 (Employment insurance)
  • 土曜日 (Saturdays off)
  • 日曜日 (Sundays off)
  • 祝日 (Public holidays off)
  • Fulltime
!
Read More
Arrow Right

Senior Brand Marketing Manager

Blend the strategic precision of B2B marketing with the storytelling craft of B2...
Location
Location
United States , New York City
Salary
Salary:
Not provided
80twenty.com Logo
80Twenty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4–7 years in brand or integrated marketing (B2B + B2C experience ideal)
  • Experience in tech, SaaS, or AI categories
  • Agency background or strong collaboration with creative teams
  • Exceptional storytelling, communication, and project leadership skills
  • Passion for innovation, design, and brands that truly connect
  • Based in New York City
Job Responsibility
Job Responsibility
  • Lead brand strategy and positioning in a fast-growing AI category
  • Drive integrated campaigns across paid, owned, and earned channels
  • Build and maintain brand voice across web, content, and executive comms
  • Partner with product and growth teams to turn complex AI into compelling stories
  • Measure brand performance and shape awareness strategy
  • Collaborate with internal teams and agencies to bring creative ideas to life
What we offer
What we offer
  • Opportunity to join a unicorn-stage startup during rapid growth
  • Own your impact and move fast
  • Lean, collaborative, and outcome-driven environment
  • Create meaningful, high-visibility work at speed
  • Fulltime
Read More
Arrow Right

Senior Brand Marketing Manager

Our client is an exciting high-growth AI SaaS company that recently raised a sig...
Location
Location
United States , New York City
Salary
Salary:
Not provided
80twenty.com Logo
80Twenty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4–7 years in brand or integrated marketing (B2B + B2C experience ideal)
  • Experience in tech, SaaS, or AI categories
  • Agency background or strong collaboration with creative teams
  • Exceptional storytelling, communication, and project leadership skills
  • Passion for innovation, design, and brands that truly connect
  • Based in New York City
Job Responsibility
Job Responsibility
  • Lead brand strategy and positioning in a fast-growing AI category
  • Drive integrated campaigns across paid, owned, and earned channels
  • Build and maintain brand voice across web, content, and executive comms
  • Partner with product and growth teams to turn complex AI into compelling stories
  • Measure brand performance and shape awareness strategy
  • Collaborate with internal teams and agencies to bring creative ideas to life
  • Fulltime
Read More
Arrow Right

Senior Brand Designer

Help shape a brand that moves as fast as the platform it represents. As a Senior...
Location
Location
United States , San Francisco
Salary
Salary:
156000.00 - 234000.00 USD / Year
vercel.com Logo
Vercel
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in brand, marketing, or visual design, ideally in SaaS, developer tools, or high-growth tech
  • A portfolio that shows strong visual taste, system thinking, and the ability to execute at a high level across mediums
  • Comfortable working in fast-paced environments where ambiguity is normal and things change often
  • You’ve used AI tools in your creative process, whether for production, prototyping, or experimentation
  • Deep understanding of layout, typography, motion, and visual storytelling
  • Collaborative and clear communicator. Low ego, high standards.
Job Responsibility
Job Responsibility
  • Lead design across key brand moments: product launches, campaigns, events, internal initiatives, and moments we haven’t defined yet
  • Design across mediums: web, motion, 3D, social, print, swag, environments, whatever format moves the story forward
  • Build and evolve our brand system so it scales without getting stale. This includes tools, templates, guidelines, and the thinking behind them
  • Prototype with AI and emerging tools to improve speed, quality, and creative range
  • Collaborate with engineers, marketers, product designers, and leadership to align on strategy and ship cohesive work
  • Manage timelines and feedback loops to keep projects moving and quality high
  • Give and receive thoughtful critique, and help maintain a high bar across the team
  • You care deeply about clarity, elegance, and reducing noise. Your work elevates through subtlety, not spectacle. You know when to break things and when not to
What we offer
What we offer
  • Competitive compensation package, including equity
  • Inclusive Healthcare Package
  • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
  • Flexible Time Off
  • We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed
  • Fulltime
Read More
Arrow Right

Senior Brand Marketing Manager

This is a maternity cover role for the Senior Brand Marketing Manager, responsib...
Location
Location
Singapore , Singapore
Salary
Salary:
Not provided
https://www.marriott.com Logo
Marriott Bonvoy
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • B2C brand marketing experience preferably in lifestyle, or consumer brands
  • over 7 years of work experience, with two or more years of managerial experience preferred
  • experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution
  • experienced in a regional role, with the ability to work effectively across different geographies, cultures and matrixed teams
  • budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives
  • ability to solve problems quickly, think creatively, and manage multiple streams of work
  • excellent communication, interpersonal, and presentation skills
  • demonstrated ability to project manage complex initiatives from conception to successful execution.
Job Responsibility
Job Responsibility
  • Manages execution of upper funnel, brand marketing integrated campaigns and initiatives across Marriott Bonvoy, Premium & Select Brands in APEC
  • partners with stakeholders across local market teams, brand management, PR, Media, and preferred media, creative, influencer and research agencies
  • tracks and analyzes the effectiveness of brand marketing initiatives
  • leads always-on influencer strategy and execution across APEC
  • manages agency relationships, content development, and performance tracking
  • monitors brand health of focus brands
  • analyzes campaign performance across paid, owned, and earned channels
  • conducts ad-hoc research to fill in gaps in consumer understanding
  • stays abreast of industry trends, competitor activities, and consumer preferences
  • provides brand marketing support for new hotel openings, key brand programming moments, and tactical initiatives across the portfolio
What we offer
What we offer
  • Inclusive, people-first culture
  • opportunities for professional growth and development
  • diverse workforce environment.
  • Fulltime
Read More
Arrow Right
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Canada Jobs Australia Jobs Germany Jobs Ireland Jobs Poland Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
CrawlJobs Group
ITFlashcards AllDevBlogs
© 2026 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy