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The role is for the position of Assistant Brand Manager/Senior Brand Exec on Surf Core.
Requirements:
Develop an in-depth understanding of regional markets, consumers, leading communication within the Detergent Market of India
Independently analyze internal and external data to identify cluster x pack x channel level issues / opportunities and action them
Work with media teams and other stakeholders to deploy effective media mix across traditional and new-age media platforms
Brief and create communication strategies for Statics x Creatives (in conjunction with CMI & Creative Agencies)
Liaise with stakeholders across Finance, Supply Chain, R&D, and Procurement to lead end-to-end networks involving pricing changes, SKU launches, pack and product changes
Proficient in Nielsen, IMRB, and Chanakya
comfortable working with large datasets
Network management & Ability to manage and influence cross functional teams