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Senior Brand Executive - FMCG Personal Care

Malaysia, Petaling Jaya 5500.00 - 6500.00 RM / Month · Job Posted April 28, 2026

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Job Description

Our client is a leading FMCG company with a strong presence in the personal care and grooming categories across Asia. Known for their commitment to innovation and quality, the company owns a range of well-loved brands that have built deep loyalty among consumers. They offer a dynamic environment for brand builders, championing agility, creativity, and results-driven thinking. As a Senior Brand Executive, you will play a key role in driving the growth of the personal care portfolio, supporting the Brand Manager in delivering consumer-centric marketing strategies. This position requires strong execution capabilities and cross-functional coordination to ensure the smooth implementation of campaigns, activations, and product initiatives.

Job Responsibility

  • Support the planning and execution of brand campaigns across ATL, BTL, and digital platforms
  • Coordinate with internal stakeholders and external agencies (creative, media, digital, P.R.) to ensure timely rollout of activities
  • Manage in-store marketing tools such as POSMs, product displays, and promotions
  • Track brand performance using sales data, competitor analysis, and consumer insights
  • Assist in the planning and execution of new product launches, packaging updates, and product relaunches
  • Monitor A&P budget allocations and track expenditures to ensure cost efficiency
  • Prepare post-mortem reports for campaigns and provide recommendations for improvement

Requirements

  • Bachelor's degree in Marketing, Business Administration, or equivalent
  • Minimum 3–4 years of experience in FMCG marketing, ideally within personal care or beauty categories
  • Experience managing agency partners and executing 360-degree campaigns
  • Strong analytical skills, attention to detail, and proficiency in Microsoft Office
  • Excellent communication and stakeholder management abilities

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