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Malaysia, Petaling Jaya 5500.00 - 6500.00 RM / Month · Job Posted April 28, 2026
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Job Description
Our client is a leading FMCG company with a strong presence in the personal care and grooming categories across Asia. Known for their commitment to innovation and quality, the company owns a range of well-loved brands that have built deep loyalty among consumers. They offer a dynamic environment for brand builders, championing agility, creativity, and results-driven thinking. As a Senior Brand Executive, you will play a key role in driving the growth of the personal care portfolio, supporting the Brand Manager in delivering consumer-centric marketing strategies. This position requires strong execution capabilities and cross-functional coordination to ensure the smooth implementation of campaigns, activations, and product initiatives.
Job Responsibility
Support the planning and execution of brand campaigns across ATL, BTL, and digital platforms
Coordinate with internal stakeholders and external agencies (creative, media, digital, P.R.) to ensure timely rollout of activities
Manage in-store marketing tools such as POSMs, product displays, and promotions
Track brand performance using sales data, competitor analysis, and consumer insights
Assist in the planning and execution of new product launches, packaging updates, and product relaunches
Monitor A&P budget allocations and track expenditures to ensure cost efficiency
Prepare post-mortem reports for campaigns and provide recommendations for improvement
Requirements
Bachelor's degree in Marketing, Business Administration, or equivalent
Minimum 3–4 years of experience in FMCG marketing, ideally within personal care or beauty categories
Experience managing agency partners and executing 360-degree campaigns
Strong analytical skills, attention to detail, and proficiency in Microsoft Office
Excellent communication and stakeholder management abilities