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As a Senior Brand Executive, you will play a key role in driving the growth of a leading beverage portfolio. Supporting the Brand Manager, you will help deliver consumer-centric marketing strategies. This position requires strong execution capabilities, creative problem-solving, and cross-functional coordination to ensure the smooth implementation of campaigns, activations, and product initiatives.
Job Responsibility:
Support the planning and execution of brand campaigns across ATL, BTL, and digital platforms
Coordinate with internal stakeholders and external agencies to ensure the timely rollout of marketing activities
Manage in-store marketing tools, including POSMs, product displays, and promotions
Track brand performance using sales data, competitor analysis, and consumer insights
Assist in the planning and execution of new product launches, packaging updates, and product relaunches
Monitor A&P budget allocations and track expenditures to ensure cost efficiency
Prepare post-mortem reports for campaigns and provide recommendations for improvement
Collaborate closely with sales and trade marketing teams to align on-channel strategy and promotions
Act as a liaison with external agencies to ensure high-quality creative and P.R. outcomes
Requirements:
Bachelor’s degree in Marketing, Business Administration, or equivalent
Minimum 3 years of experience in FMCG marketing, ideally within the food or beverage categories
Proven experience managing agency partners and executing 360° campaigns
Strong analytical skills with a high level of attention to detail
Excellent communication and coordination abilities
Proficiency in Microsoft Office, especially PowerPoint and Excel
A proactive and resourceful mindset with a passion for brand building