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Seeking a highly strategic and hands-on Senior Brand Designer to lead the development of a comprehensive brand book that elevates and unifies an established visual identity. This role focuses on transforming existing brand assets—including visual systems, packaging, typography, photography, and design principles—into a cohesive, best-in-class brand framework. The ideal candidate brings both strong conceptual thinking and executional excellence, with proven experience delivering high-quality brand guidelines and identity systems for consumer-facing brands. You will partner closely with a Senior Copywriter and creative leadership to ensure a seamless integration of visual and verbal storytelling.
Job Responsibility
Lead the design and execution of a full-scale brand book
Translate existing brand assets into a cohesive and scalable visual system
Design layouts, frameworks, diagrams, and storytelling components across the brand book
Partner closely with copywriting to align visual and written brand narratives
Refine and elevate existing brand standards while maintaining consistency
Present design concepts and recommendations to stakeholders
Deliver polished, production-ready files and documentation
Requirements
7+ years of experience in brand design, visual identity, or creative direction
Proven experience developing brand books, guidelines, or identity systems for consumer brands
Strong portfolio showcasing branding, visual systems, and guideline development
Expert proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Experience designing long-form branded documents and presentations
Exceptional typography, layout, and visual storytelling skills
Ability to work independently and manage timelines in a project-based environment
Nice to have
Background in consumer-focused industries (CPG, lifestyle, wellness, etc.)
Experience collaborating closely with copywriters on brand narrative and positioning
Agency, brand consulting, or creative studio experience