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As Senior Brand Designer Team Lead, you’ll guide and elevate our multi-disciplinary in-house design team responsible for print and packaging, retail design, digital formats, and motion graphics. This is a hands-on design role, driving standalone design projects and collaborating closely with Art Directors, Retail, Ecom and Marketing teams to deliver engaging visual design content across 360 campaign touchpoints including paid media, social platforms, in-store signage, windows and packaging. Hybrid role based in Netherlands. Application for this role requires portfolio of work.
Job Responsibility:
Lead a multi-disciplinary design team within our in-house agency
Build and nurture a culture of trust, open communication, psychological safety, and camaraderie
Foster a high-performing team culture with performance management, goal setting, coaching, training, regular feedback and overseeing day-to-day design tasks
Mentor junior designers and interns, oversee external agencies and freelancers
Organisational planning, and overseeing the recruitment and onboarding of new team members to ensure the design team is resourced for current and future needs
Ensure teams feel supported, aligned, and empowered to do their best work
Lead the design and execution of layouts and creative assets across all channels, ensuring alignment with brand guidelines and campaign concepts
Maintain and evolve visual standards, create seasonal templates, and ensure all production files are accurate for print and digital applications
Marketing campaigns: Collaborate with Art Directors to bring 360 campaigns to life across digital, social, print, media formats, events, and experiential activations
Packaging: Work with sourcing and product teams to design functional, on-brand packaging and 'unboxing' experience. Deliver technically accurate production files
Ecom/CRM: Create digital assets that drive engagement and conversion for eCommerce, loyalty campaigns, and email marketing, using feedback and A/B testing to improve results
Retail: Partner with the VM team for in-store visuals, windows, signage, packaging, POS displays, and digital screen content
Maintain and evolve the brand graphic standards, ensuring consistency and quality across all communications. Contribute to the evolution of the visual identity to keep our creative fresh and relevant
Point of contact for graphic design-related questions and feedback
Own assigned projects end-to-end from concept development to final delivery
Set-up organized filing system. Maintain master files and version control (on shared creative server)
Ensure conceptual work is reviewed with Creative Brand Director and feedback is actioned prior to sharing with stakeholders
Design with sustainability in mind to reduce plastics and waste, explore new materials, and elevate brand perception
Stay ahead of trends in culture, creativity, and technology to help keep our work fresh, relevant, and differentiated incl training of AI and automation tools to understand and apply our design style
Requirements:
Degree in print graphic design or equivalent professional experience
8+ years of experience and a strong, versatile portfolio across print incl packaging
Background in fashion, lifestyle, or luxury brands (agency or in-house)
Expertise in brand identity, typography, layout, and maintaining visual consistency
Proven team leadership experience
Experience collaborating with marketing, e-commerce, and retail teams
Ability to manage multiple projects in a fast-paced environment with high creative standards
Strong presentation skills and a proactive, solution-driven approach
Skilled in Adobe Creative Cloud (Photoshop, Illustrator, InDesign and Premiere Pro), Figma
Understand digital, ecom and social platforms
Excellent presentation skills to craft and 'sell' ideas
Hybrid working, minimum 3 days per week working in our office based in Hilversum, Netherlands