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Randstad Logo Randstad · IT - Software Development

Senior Brand Designer, China

China, Shenzhen 420000.00 - 600000.00 CNY / Year · Job Posted July 10, 2026
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Job Description

As Senior Brand Designer, China, you will help define how the brand comes to life across the market. You will work closely with global creative, marketing, e-commerce, agencies, and local market teams to develop a visual system that supports product education, performance storytelling, and long-term brand equity. This is not just an executional design role. We are looking for someone who can think strategically, create systems, and translate complex product and scientific ideas into clear, aspirational, and emotionally resonant creativity. You will help shape the creative foundation for the Chinese market, play a key role in supporting our upcoming launch strategy, build scalable content pillars, and contribute to key offline and digital brand moments.

Job Responsibility

  • Own and evolve the visual identity across digital, social, e-commerce, campaign, and offline experiences for the China market
  • Translate complex product features, health science, recovery benefits, and data into clear and compelling visual storytelling
  • Build campaign systems and content frameworks across key pillars, including product and technology education, sports performance, local athlete storytelling, professional credibility, and longevity
  • Partner with global creative teams to localize existing brand assets while identifying where China requires unique creative development
  • Develop premium, culturally relevant creative that resonates with Chinese audiences while staying true to the global brand identity
  • Help shape the creative direction for offline launch events, retail moments, KOL activations, and product education experiences
  • Work with design contractors, e-commerce agencies, and local partners to ensure high-quality execution across touchpoints
  • Build repeatable creative systems that allow the China team to move quickly while maintaining brand depth and consistency
  • Help expand the audience from core tech/fitness enthusiasts and athletes into a broader affluent consumer segment

Requirements

  • 5+ years of relevant experience
  • Strong senior brand designer with experience building premium brand systems in China
  • Experience working with global brands, localizing global creative systems, or building a market-specific identity is highly valued
  • Deep understanding of Chinese consumer behavior, cultural nuance, digital platforms, and visual trends
  • Strong taste and the ability to create elevated, premium, and modern creative
  • Experience translating technical, scientific, or complex product ideas into simple and desirable visual communication
  • Ability to think in systems, not just one-off assets
  • Strong content strategy instincts across social, e-commerce, campaigns, and launch moments
  • Comfort operating in a 0-to-1 environment where the brand, audience, and education model are still being built
  • Ability to partner cross-functionally with marketing, product, e-commerce, agencies, and global creative teams
  • A strong point of view on how brand creative can build trust, differentiation, and long-term defensibility
  • Fluent in Mandarin and English

Nice to have

  • Experience in premium consumer technology, health, wellness, sports, luxury, or performance brands
  • Experience with product education, medical/longevity storytelling, or science-backed consumer products
  • Experience launching products in China across digital, social, e-commerce, and offline channels
  • Familiarity with platforms like WeChat, RED/Xiaohongshu, Douyin, Tmall, or JD
  • Experience building creative systems for KOL, athlete, or ambassador-led storytelling
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