Senior Brand Creative Team Lead

• Lead the Brand Creative team within our in-house agency including art directors
• Foster a high-performing team culture with performance management, goal setting, training, coaching, regular feedback and overseeing day-to-day tasks
• Organisational planning, and overseeing the recruitment and onboarding of new team members to ensure Brand Creative is resourced for current and future needs
• Mentor junior creatives and interns, overseeing freelancers and collaborating with external agencies
• Strategic input for campaign briefs including proposition, key messaging and setting the overarching campaign direction
• Brainstorm 360° campaign concepts and partner with Art Directors and external agencies to develop product-led marketing campaigns and brand initiatives
• Hands-on copywriting in English (and German or Dutch) for campaign narratives, scripts for video and TV, headlines, and copy across a wide range of channels including paid media, digital, social, loyalty program, in-store, and webshop
• Present concepts and copy to internal teams and stakeholders with clarity and confidence
• Understand platform limitations, character counts, and the need for brevity across digital channels
• Ensure copy is concise, effective, and translatable for global markets and cultures
• Oversee trans-creation into European languages as appropriate, and building a glossary of phrases and terminology for consistency
• Maintain and evolve the brand’s tone of voice, ensuring consistency and quality across all consumer-facing communication
• Develop style for internal voice
• Review and edit copy written by external agencies and across the wider business, to maintain voice, consistency, and creative integrity
• Point of contact for copy-related questions and feedback
• Own assigned projects end-to-end from concept development to final delivery
• Oversee language translations and approvals process
• Set-up templates and maintain master copy documents, scripts, and version control
• Ensure conceptual work and art direction is reviewed with Creative Brand Director and feedback is actioned prior to sharing with stakeholders
• Stay ahead of trends in culture, creativity, and technology to help keep our work fresh, relevant, and differentiated incl training of AI tools to understand and apply our brand voice

• Native-level English writing skills
• Degree in journalism, copywriting, advertising, communications or equivalent professional experience
• 8+ years of experience as a copywriter in an agency or in-house brand team
• A folio of work that demonstrates strong conceptual thinking, campaign development, and multi-channel execution, preferably with apparel, fashion, beauty or lifestyle brands
• Proven leadership experience and ability to collaborate cross-functionally with art directors, marketing and product teams
• Mastery of tone of voice with the agility to shift tone depending on channel, audience, and objective
• Deep understanding of digital, ecom and social platforms, writing content that performs
• Familiarity with sustainability language and legalities
• Excellent presentation skills to craft and 'sell' ideas
• Detail-oriented, deadline-driven, and able to juggle multiple projects
• Hybrid working, minimum 3 days per week in the office based in Hilversum, Netherlands

German and/or Dutch languages are highly desirable