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Seeking a highly strategic Senior Brand Copywriter to lead the development of a comprehensive brand book that defines and elevates brand voice, narrative, and positioning. This role partners closely with senior design and creative leadership to translate brand strategy into clear, compelling messaging systems. The ideal candidate brings a strong balance of brand thinking and execution, with proven experience building cohesive brand narratives, voice frameworks, and communication guidelines for consumer-facing brands.
Job Responsibility
Lead content development for a full-scale brand book
Define brand positioning, mission, vision, values, and messaging architecture
Establish voice, tone, personality, and communication principles
Partner with design to ensure alignment between verbal and visual identity
Translate brand strategy into scalable, easy-to-use guidelines
Conduct stakeholder interviews and synthesize insights into clear narratives
Develop real-world messaging examples across channels and touchpoints
Present strategic recommendations and messaging rationale to stakeholders
Requirements
7+ years of experience in brand copywriting, brand strategy, or content development
Proven track record building brand books, messaging frameworks, and voice guidelines
Exceptional writing, editing, and storytelling ability
Strong understanding of brand architecture and consumer brand development
Ability to distill complex ideas into clear, impactful messaging
Experience collaborating with cross-functional creative teams
Self-sufficient with strong project ownership and deadline management
Nice to have
Background in consumer-focused industries (CPG, lifestyle, wellness, etc.)
Agency, brand consulting, or strategic creative environment experience
Experience partnering closely with senior designers or creative leads
What we offer
medical, vision, dental, and life and disability insurance