Senior Brand Communications Manager, HSBC

HSBC

Location:
Hong Kong, Central

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Senior Brand Communications Manager is responsible for developing and implementing integrated communication strategies that promote the Bank's brand values and enhance brand awareness across all channels. This role will focus on creating compelling content, managing media relationships, developing targeted campaigns, and ensuring brand consistency across all communication platforms.

Job Responsibility:

Plan and execute creative and integrated communications campaigns that strategically and effectively promote the Bank’s brand values, enhance staff’s sense of belonging, and engage and inspire the Bank’s key external stakeholders
Drive the Bank's brand stories through engaging content for various external and internal channels, including media, YouTube, LinkedIn, intranet, staff mobile applications and events etc
Lead key message planning and develop creative and compelling stories to promote the Bank’s brand values and stories across various platforms, including traditional and social media for both internal and external audience
Responsible for speech writing for senior executives to ensure impactful delivery and alignment with brand messaging
Develop and implement a content strategy for the Bank’s social media platforms, including content calendars, engagement strategies, and measurement of key performance indicators
Develop and implement creative and compelling internal communications and engagement plans that promote employer branding
Strategically plan and leverage all internal communication channels, ensuring key messages and stories will connect, inspire and engage employees, aligning them with the Bank's purpose, values, strategies, and leadership vision
Drive effective leadership communications through engaging content including CE LinkedIn, CE Townhall etc
Drive executive profiling and build thought leadership for the Bank’s senior executives – featuring the Bank’s strategic values
Cultivate strong relationships with media, especially features, community and lifestyle sections
Manage media enquiries and develop strategic responses
Proactively identify and mitigate potential reputational risks in collaboration with all functions with regards to employer branding, community investments, social issues, marketing etc
Ensure compliance of all ESG communications materials with relevant regulations and guidelines
Manage all aspects of event planning and execution, including budget management, vendor selection, logistics, and on-site coordination
Lead the development and implementation of innovative event concepts and experiences that engage and inspire attendees
Be an effective team leader by showcasing excellent communications and people skills
promoting a culture of teamwork, trust and mutual support
delegating effectively and empower team members to take ownership
developing and mentoring team members to achieve their full potential
be open to seek feedback

Requirements:

Minimum 12 years of experience in corporate communications with a sizeable organisation, with a focus on public relations, marketing, and/or events management
Excellent and proven track record in planning and executing events of various sizes and for different stakeholders
An innovative communicator
Excellent written and verbal communication skills in both English and Chinese, with a proven ability to develop compelling and impactful content
Proficient in content creation and storytelling on social media platforms, including YouTube and LinkedIn
Good design and art sense
Excellent strategic messaging skills, encompassing developing impactful key messages, aligning communication initiatives with business goals, and ensuring consistent messaging across channels
Strong media relations especially with features and lifestyle media in Hong Kong and preferably the Greater Bay Area
Understanding of the banking industry and its regulatory landscape preferred

What we offer:

Dynamic working environment
Good career development opportunities
Competitive compensation packages

Additional Information:

Job Posted:
May 02, 2025

Expiration:
May 31, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Brand Communications Manager

HSBC

Location:Hong Kong, Central

Category:-

Contract Type:Not provided