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At the NRMA, our brand is a promise to our members, employees and communities. As Senior Brand Communications Manager, you’ll play a pivotal role in protecting, evolving and bringing that promise to life. This role sits within our Brand & Creative team and is responsible for shaping and delivering standout brand communications, campaigns and experiences that build trust, connection and loyalty across the NRMA Group. You’ll move comfortably between strategy and execution, translating insight into powerful storytelling across paid, owned, earned and shared channels. If you love working with iconic, purpose‑led brands and you’re energised by seeing big ideas come to life this is your opportunity to make a meaningful impact. This role is a 12-month maximum term contract (parental leave cover) offering a hybrid structure where you will be required to work across our Sydney CBD and Sydney Olympic Park offices as well as some work from home.
Job Responsibility:
Lead the development and delivery of integrated brand and communications activities that build brand equity internally and externally
Support the GM Brand & Reputation and Head of Brand & Creative on large‑scale NRMA Group campaigns, leading the communications efforts and contributing to the end‑to‑end delivery of campaigns aligned to the brand strategy
Along with the Sponsorships & Activations Co-ordinator, own and deliver the Members First events program and other NRMA events including Community, Reconciliation and Executive events, ensuring high‑quality execution and achievement of business objectives
Develop strategic, insight-led creative briefs and lead the planning, production and delivery of brand communications to amplify brand storytelling
Manage brand projects and business‑as‑usual activity across the NRMA Group, building strong cross‑functional relationships and managing agencies and suppliers to budget, timelines and performance expectations
Provide leadership and support to a direct report, while overseeing core brand operations including the digital asset management platform and editorial meetings bringing together key communicators from across the Group
Reporting on campaign, communications and events performance
Requirements:
A tertiary qualification in Communications, Marketing or a related discipline
5–7 years’ experience in a senior brand, communications or integrated marketing role
Proven experience delivering end‑to‑end brand campaigns, communication programs and brand engagement strategies that drive both brand and business outcomes
Proven expertise in brand stewardship with strong project management skills and excellent attention to detail
A skilled storyteller, with the ability to think strategically and creatively to bring brand narratives to life across paid, owned, earned and shared channels
The ability to develop clear, inspiring creative briefs and confidently articulate creative thinking, rationale and direction to senior stakeholders
Experience managing agencies and working across multiple internal teams
Proven ability to establish, manage, maximise and integrate sponsorships, activations and/or events as part of a broader brand and communications strategy
Demonstrated people leadership experience with a focus on coaching and development
Strong organisational skills with the ability to manage multiple priorities and deadlines
What we offer:
Progressive flexibility, leave and well-being benefits to balance all of life's priorities
My NRMA Rewards membership including discounts on fuel, groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
Employee referral program where you may be eligible for a referral payment of up to $2,000
Opens the door to other potential opportunities across the NRMA Group