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Lead and grow a dynamic brand in the Japanese market, leveraging digital and traditional media for a leading global sports company. Responsibilities include developing and executing brand communication strategies, managing content across channels, optimizing owned media platforms, and mentoring the Brand Marketing Team.
Job Responsibility:
Lead the development and execution of PR activities and branding strategies, with a focus on golf-specific media
Develop and manage content across all communication channels, prioritizing digital platforms while also leveraging traditional media
Manage and optimize owned media platforms (website, YouTube, SNS, etc.), developing strategies and measuring performance
Develop strategies to cultivate brand loyalty, utilizing data from events and other channels in collaboration with EC and CRM teams
Lead and mentor the Brand Marketing Team
Manage and evaluate external agency performance
Collaborate effectively with global and local team members
Requirements:
Experience in planning and managing brand(s) (external events) - able to manage administer branding
Leadership skills to lead a team, including scheduling, budgeting, and outside agencies, and to oversee overall brand communication
Rich working experiences with external ad/media agencies
Experience in creating strategies for digital communications including SNS (FB/IG/YouTube) and directing content creation
Skills to manage and evaluate external agency performances
Communication skills to collaborate with both global and local team members from different channels