Senior Brand and Copywriting Specialist

This role serves as a strategist, high-level subject-matter expert, senior marketing copywriter, content creator and brand manager. Supports development of effective marketing plans and creative briefs and delivers high-quality, timely, engaging content that measurably helps achieve goals of the University of Rochester's strategic plan. Supports local, national and international brand and enrollment marketing and social media efforts as well as idea generation and content production scheduling. Engages in hands-on writing, strategic thinking, and fostering team collaboration. Translates complex concepts into clear, compelling, and customized narratives and headlines that resonate with diverse audiences throughout varied brand platforms. This role amplifies the voice of University of Rochester’s brand across multiple channels and plays a critical role in major University marketing initiatives––constructing customized approaches for each key target audience, using strategy and data insights as part of their roadmap. This role also manages brand consistency through trademark and licensing efforts with creative and product development, and through supporting the University’s daily brand management system (Marq).