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Zalando's Retail Media unit ZMS is looking for a high-impact Senior External Marketing & PR Specialist to elevate our brand presence across the DACH region and Europe. As the retail media landscape evolves, we want to ensure we aren't just part of the conversation—we want to lead and drive it. We are looking for a well-connected media pro who knows exactly which doors to knock on to position us as the definitive thought leader in the space.
Job Responsibility
Proactive Press Outreach: Actively pitch stories, data-driven insights, and executive profiles to top-tier business, tech, and marketing publications
Thought Leadership: Secure guest columns, speaking engagements, and expert commentary opportunities for leadership to define the future of Retail Media, as well as promote our own podcast
Award Management: Research, draft, and submit winning entries for prestigious industry awards
Interview & Coverage Coordination: Facilitate high-impact interviews and maintain a steady drumbeat of press coverage that reinforces our market authority
Network Leveraging: Utilize your existing 'Rolodex' of journalists, editors, and influencers in the DACH/European media scene to bypass the noise
Event steering: steering and coordinating our annual ZMS Partner Day with up to 400 brand guests
Requirements
Deep, established relationships with marketing, retail, and business journalists across Europe, with a strong focus on the DACH region
proven track record in PR or Journalism, ideally with a background in AdTech, Retail Media, or E-commerce
craft compelling narratives
proactive
fluent in German and English, with ability to translate complex data into persuasive storytelling
experienced in event management and successfully steered events with up to 400 participants
know how to deal with a complex set of high-seniority stakeholders
What we offer
27 days of holiday a year to start for full-time employees (+1 every year until 30)
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week
Work from abroad for up to 30 working days a year
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review