This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
Zalando's Retail Media unit ZMS is looking for a high-impact Senior External Marketing & PR Specialist to elevate our brand presence across the DACH region and Europe. As the retail media landscape evolves, we want to ensure we aren't just part of the conversation—we want to lead and drive it. We are looking for a well-connected media pro who knows exactly which doors to knock on to position us as the definitive thought leader in the space. Your goal is to turn our retail media business unit into a household name within the advertising and retail industries. Working to provide dedicated support beyond what the Corporate Communications team already offers, you will amplify our outward facing key messaging around our brand equity building capabilities, our stand-out creative campaigns, our product innovations and overall performance, driving visibility and building trust with our brand partners.
Job Responsibility
Elevate our brand presence across the DACH region and Europe
Turn our retail media business unit into a household name within the advertising and retail industries
Amplify our outward facing key messaging around our brand equity building capabilities, our stand-out creative campaigns, our product innovations and overall performance, driving visibility and building trust with our brand partners
Proactive Press Outreach
Actively pitch stories, data-driven insights, and executive profiles to top-tier business, tech, and marketing publications
Thought Leadership
Secure guest columns, speaking engagements, and expert commentary opportunities for leadership to define the future of Retail Media, as well as promote our own podcast
Award Management
Research, draft, and submit winning entries for prestigious industry awards to ensure consistent ranking
Interview & Coverage Coordination
Facilitate high-impact interviews and maintain a steady drumbeat of press coverage that reinforces our market authority
Network Leveraging
Utilize your existing 'Rolodex' of journalists, editors, and influencers in the DACH/European media scene to bypass the noise
Event steering
Steering and coordinating our annual ZMS Partner Day with up to 400 brand guests
Requirements
Deep, established relationships with marketing, retail, and business journalists across Europe, with a strong focus on the DACH region
Proven track record in PR or Journalism, ideally with a background in AdTech, Retail Media, or E-commerce
Don't just 'send releases'
you craft compelling narratives that journalists actually want to cover and the industry desires to know about
Proactive
you don't wait for news to happen, but rather find the angle and create the opportunity
Fluent in German and English, with the ability to translate complex data into punchy, persuasive storytelling
Experienced in event management and successfully steered events with up to 400 participants
Know how to deal with a complex set of high-seniority stakeholders, keep them informed throughout projects, and guide them whenever needed
What we offer
27 days of holiday a year to start for full-time employees (and +1 every year until 30)
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review