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Spring Health Logo Spring Health · -

Senior B2B Marketing Manager

United States, New York 121500.00 - 153830.00 USD / Year · Job Posted February 18, 2026
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Job Description

We’re looking for a Senior B2B Marketing Manager to help take a brand-new product from early traction to a repeatable go-to-market motion. This is a true 0→1 role: new product, new brand, and early customers, with the opportunity to define how we show up in the market from the ground up. You’ll own positioning, launches, and early demand, working closely with the founders, product, and design to turn a complex AI product into something customers clearly understand and want to buy.

Job Responsibility

  • Define our initial go-to-market strategy for a new AI product
  • Establish positioning, messaging, and category narrative from scratch
  • Lead early product launches and customer-facing storytelling
  • Design and run early demand experiments to find what works
  • Partner closely with sales on enablement, feedback loops, and early deals
  • Work with product and design to shape onboarding and first impressions
  • Turn early customer learnings into sharper messaging and GTM focus

Requirements

  • 5-7+ years of B2B marketing experience, with 0→1 or early-stage products
  • Experience bringing new products or brands to market
  • Strong ability to simplify complex or technical products (AI experience a plus, not required)
  • Comfortable operating with limited data, evolving strategy, and high ownership
  • Hands-on operator who can execute while setting direction
  • Strong cross-functional collaborator with product, design, and sales
  • Experience marketing AI, data, or technical B2B products preferred
  • Background in early-stage startups or venture-backed companies preferred
  • Experience shaping early ICP definition and GTM motion preferred

Nice to have

  • AI experience
  • Experience marketing AI, data, or technical B2B products
  • Background in early-stage startups or venture-backed companies
  • Experience shaping early ICP definition and GTM motion

What we offer

  • Health, Dental, Vision benefits start on your first day
  • Access to HSA and FSA plans, with Spring contributing up to $1K for HSAs
  • Employer sponsored 401(k) match of up to 2%
  • Yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
  • Competitive paid time off policies including vacation, sick leave and company holidays
  • Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months tenure
  • Access to Noom, a weight management program
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
  • Access to Wellhub for fitness, mindfulness, nutrition, and sleep
  • Access to BrightHorizons for child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year
  • $200 per year donation matching
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