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Adevinta Logo Adevinta · -

Senior B2B Marketing Communications Specialist

Germany, Berlin · Job Posted February 16, 2026
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Job Description

We are seeking an automotive-focused and innovative B2B Marketing Communications Specialist (d/f/m) to join our B2B Marketing team, reporting to the Head of B2B Marketing Communications. In this high-impact, hands-on role, you will create and execute compelling B2B marketing initiatives tailored to the automotive industry, collaborating across Sales, Brand, Product, Creative, and Analytics teams. You will be responsible for the end-to-end delivery of key content formats such as the m:Q report, podcasts, webinars, and dealer events—as well as developing and launching new communication formats as our business evolves. You will also support event planning and execution, manage partnerships, and ensure all dealer-facing communications are effective, data-driven, and aligned with our strategic objectives. This is a role for a doer who leverages data, technology, and creativity to move mobility forward and maximize campaign performance.

Job Responsibility

  • Develop, manage, and execute multi-channel B2B marketing initiatives, including the m:Q report, podcasts, webinars, and other current and future content formats
  • Ensure all initiatives are fully integrated with the overarching content strategy and are leveraged across all customer and partner touchpoints for maximum impact
  • Build and nurture relationships with influencers and Mobile.de ambassadors to expand reach and credibility within the automotive sector
  • Identify and develop new communication channels and innovative content formats relevant to automotive audiences
  • Oversee all aspects of campaign trafficking, quality control, campaign launch, reporting, and analysis
  • Plan, organize, and execute dealer-facing events (virtual and in-person), including conferences, workshops, and networking sessions
  • Manage event logistics, speaker coordination, and post-event follow-up to maximize engagement and business impact
  • Conduct ongoing market and competitor analysis to identify emerging trends, opportunities, and threats in the automotive industry
  • Integrate insights from market research and competitor observations into content strategy and campaign development
  • Support the negotiation and development of partnership concepts to enhance Mobile.de’s B2B automotive presence
  • Collaborate cross-functionally to identify synergies and optimize campaign performance
  • Assist in the implementation and management of influencer and partnership agreements
  • Support the development and execution of key campaigns across the portfolio, focusing on activation, retention, and reactivation goals
  • Use a data-first approach to analyze performance drivers and optimize channel ROI
  • Analyze and report on campaign KPIs to key stakeholders, providing actionable insights
  • Provide project management support to ensure deadlines and deliverables are met
  • Leverage technology and digital tools to optimize campaign effectiveness and efficiency
  • Apply strong quantitative and analytical skills to continuously improve campaign and content performance
  • Stay up to date with automotive industry trends, tools, and best practices in B2B performance marketing

Requirements

  • 6+ years of hands-on experience in B2B content management, marketing, or communications
  • Strong automotive industry expertise: Solid understanding of automotive B2B markets, trends, and audience needs
  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • Proven experience in sponsorships and collaborations: Skilled in developing and executing partnership and influencer agreements, including contract handling and approval processes
  • Hands-on mentality and proactive approach: Comfortable executing campaigns, solving problems, and driving innovation independently
  • Strong cross-functional mindset: Thrives in collaborative environments, working closely with diverse teams (Sales, Brand, Product, Creative, Analytics)
  • Exceptional people skills: A true people person, able to build strong relationships and communicate effectively with a wide variety of stakeholders
  • Advanced analytical ability: Strong quantitative skills
  • uses data to evaluate performance and inform decisions
  • Experience in market and competitor analysis: Integrates insights into content and campaign development
  • High proficiency in both German (native or equivalent) and English (business fluent): Outstanding written and verbal communication skills

Nice to have

  • Knowledge of additional digital marketing tools or automation platforms
  • Background in change management or organizational transformation

What we offer

  • Recharge with 28 days of paid time off
  • Stay mobile with a €50 monthly transportation/mobility allowance
  • Keep growing with a development budget and access to coaching
  • Family first - enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave
  • Learn anytime, anywhere with our online and offline library
  • Get rewarded with an attractive base salary and participation in our annual incentive plans
  • Work from anywhere - up to 20 days per year from wherever you feel most productive
  • Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family
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