CrawlJobs Logo

Senior B2B Marketing Communications Specialist

adevinta.com Logo

Adevinta

Location Icon

Location:
Germany , Berlin

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

We are seeking an automotive-focused and innovative B2B Marketing Communications Specialist (d/f/m) to join our B2B Marketing team, reporting to the Head of B2B Marketing Communications. In this high-impact, hands-on role, you will create and execute compelling B2B marketing initiatives tailored to the automotive industry, collaborating across Sales, Brand, Product, Creative, and Analytics teams. You will be responsible for the end-to-end delivery of key content formats such as the m:Q report, podcasts, webinars, and dealer events—as well as developing and launching new communication formats as our business evolves. You will also support event planning and execution, manage partnerships, and ensure all dealer-facing communications are effective, data-driven, and aligned with our strategic objectives. This is a role for a doer who leverages data, technology, and creativity to move mobility forward and maximize campaign performance.

Job Responsibility:

  • Develop, manage, and execute multi-channel B2B marketing initiatives, including the m:Q report, podcasts, webinars, and other current and future content formats
  • Ensure all initiatives are fully integrated with the overarching content strategy and are leveraged across all customer and partner touchpoints for maximum impact
  • Build and nurture relationships with influencers and Mobile.de ambassadors to expand reach and credibility within the automotive sector
  • Identify and develop new communication channels and innovative content formats relevant to automotive audiences
  • Oversee all aspects of campaign trafficking, quality control, campaign launch, reporting, and analysis
  • Plan, organize, and execute dealer-facing events (virtual and in-person), including conferences, workshops, and networking sessions
  • Manage event logistics, speaker coordination, and post-event follow-up to maximize engagement and business impact
  • Conduct ongoing market and competitor analysis to identify emerging trends, opportunities, and threats in the automotive industry
  • Integrate insights from market research and competitor observations into content strategy and campaign development
  • Support the negotiation and development of partnership concepts to enhance Mobile.de’s B2B automotive presence
  • Collaborate cross-functionally to identify synergies and optimize campaign performance
  • Assist in the implementation and management of influencer and partnership agreements
  • Support the development and execution of key campaigns across the portfolio, focusing on activation, retention, and reactivation goals
  • Use a data-first approach to analyze performance drivers and optimize channel ROI
  • Analyze and report on campaign KPIs to key stakeholders, providing actionable insights
  • Provide project management support to ensure deadlines and deliverables are met
  • Leverage technology and digital tools to optimize campaign effectiveness and efficiency
  • Apply strong quantitative and analytical skills to continuously improve campaign and content performance
  • Stay up to date with automotive industry trends, tools, and best practices in B2B performance marketing

Requirements:

  • 6+ years of hands-on experience in B2B content management, marketing, or communications
  • Strong automotive industry expertise: Solid understanding of automotive B2B markets, trends, and audience needs
  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • Proven experience in sponsorships and collaborations: Skilled in developing and executing partnership and influencer agreements, including contract handling and approval processes
  • Hands-on mentality and proactive approach: Comfortable executing campaigns, solving problems, and driving innovation independently
  • Strong cross-functional mindset: Thrives in collaborative environments, working closely with diverse teams (Sales, Brand, Product, Creative, Analytics)
  • Exceptional people skills: A true people person, able to build strong relationships and communicate effectively with a wide variety of stakeholders
  • Advanced analytical ability: Strong quantitative skills
  • uses data to evaluate performance and inform decisions
  • Experience in market and competitor analysis: Integrates insights into content and campaign development
  • High proficiency in both German (native or equivalent) and English (business fluent): Outstanding written and verbal communication skills

Nice to have:

  • Knowledge of additional digital marketing tools or automation platforms
  • Background in change management or organizational transformation
What we offer:
  • Recharge with 28 days of paid time off
  • Stay mobile with a €50 monthly transportation/mobility allowance
  • Keep growing with a development budget and access to coaching
  • Family first - enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave
  • Learn anytime, anywhere with our online and offline library
  • Get rewarded with an attractive base salary and participation in our annual incentive plans
  • Work from anywhere - up to 20 days per year from wherever you feel most productive
  • Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family

Additional Information:

Job Posted:
February 16, 2026

Employment Type:
Fulltime
Icon
Adevinta - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior B2B Marketing Communications Specialist

Senior Specialist Growth Marketing EMEA

The Senior Specialist, Growth Marketing EMEA is responsible for developing, exec...
Location
Location
Netherlands , Venlo
Salary
Salary:
Not provided
belden.com Logo
Belden, Inc
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree or higher in Marketing, Business, or a related field
  • 5+ years of experience in B2B marketing, with a focus on growth, demand generation and Account Based Marketing (ABM)
  • Proficiency with digital and automation tools such as ABM platforms, Salesforce, Account Engagement (Pardot), and Microsoft Office
  • Excellent communication, analytical, and collaboration skills
  • capable of working across teams and managing multiple priorities
  • Creative and data-driven, with a results-oriented approach and a passion for testing, learning, and continuous improvement
Job Responsibility
Job Responsibility
  • Develop and execute funnel growth marketing strategies to drive awareness, engagement, and conversion across priority accounts and verticals
  • Identify and prioritize target accounts, designing personalized ABM campaigns that align with sales strategies and deliver measurable funnel contribution
  • Determine the content needed to support each stage of the buyer journey, ensuring assets are tailored to audience intent and industry best practices
  • Responsible for the development of regional-specific material to support demand generation
  • Work with cross-functional and cross-regional teams to ensure campaigns are executed effectively and maintain consistency in branding, messaging, and processes
  • Analyze audience behavior and funnel performance, collaborating with sales to act on buyer intent
  • Establish and maintain structured processes for campaign testing, reporting, and continuous ROI improvement
What we offer
What we offer
  • hybrid and remote work practices where feasible
  • flexible working hours
  • an employee stock purchase plan
  • parental leave benefits
  • paid leave for volunteer work in your community
  • multiple and frequent training opportunities
  • professional talent management and succession planning
  • corporate health and well-being initiatives
  • a work culture which includes commitment to diversity, equity, inclusion and sustainability
  • Fulltime
Read More
Arrow Right

Senior Marketo Operations Specialist

We are seeking a highly technical and certified Senior Marketo Operations Specia...
Location
Location
United States , Malvern or Charlotte
Salary
Salary:
55.00 - 68.00 USD / Hour
cellainc.com Logo
Cella
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Marketo Certified Professional (MCEP) or equivalent certification is essential and non-negotiable
  • Expert knowledge of Marketo
  • Minimum 3+ years of hands-on Marketo experience focused on system operations and campaign orchestration
  • Demonstrated experience in complex, multi-step journey building, including operational, drip, and automated trigger emails
  • Strong understanding of marketing and sales cycles within a B2B context
  • Excellent analytical, problem-solving, organizational, and multitasking skills
  • Undergraduate degree in a relevant field (e.g., Marketing, Communications, Computer Science)
Job Responsibility
Job Responsibility
  • Serve as the hands-on operations lead to build, execute, and rigorously optimize complex marketing programs and campaigns in Marketo, with a core emphasis on sophisticated journey building and orchestration
  • Partner with the Digital Marketing team to translate documented marketing journeys and campaigns into high-performing, executable automation programs within Marketo
  • Manage the orchestration of Marketo journeys and campaigns across diverse audience segments, proactively identifying and facilitating cross-journey/campaign efficiency opportunities
  • Develop and enforce stringent testing and QA practices, ensuring all operational activities, creative, and copy testing are performed with the highest degree of quality and accuracy
  • Assist with the management of the contact database, including list uploads, segmentation maintenance, upholding strict data hygiene standards, and optimizing email deliverability
  • Engage in the management and maintenance of various Marketo technology integrations, including CRM (e.g., Microsoft Dynamics), webinar platforms, and data enhancement tools
  • Facilitate the adoption and utilization of Marketo across the marketing team by providing structured training, office hours, and upskilling on best practices, guidelines, and new capabilities
  • Regularly build and distribute reports on the performance of Marketo programs, campaigns, emails, and lead scoring efforts
What we offer
What we offer
  • medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan
  • Fulltime
Read More
Arrow Right

Senior Director of Product Marketing, Software

HPE is looking for a Senior Director of Product Marketing to build and lead a hi...
Location
Location
United States
Salary
Salary:
180500.00 - 414500.00 USD / Year
https://www.hpe.com/ Logo
Hewlett Packard Enterprise
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in product marketing specifically, with recent senior roles in B2B product marketing
  • 5+ years of direct people leadership experience, with demonstrated experience scaling product marketing organizations
  • Must have 7+ years of experience in the B2B Enterprise SaaS & Hybrid Cloud domains
  • Solid understanding of marketing functions, to effectively partner with other teams and get the best outcomes
  • An ability to sift through all the jargon to tell a clear, differentiated story that resonates in the market
  • Strong writing and presentation skills, with a bias toward keeping content development close to you
  • A growth-oriented people leader with a history of developing high performing teams
  • Ability to get work done through others and operate at scale
  • Bachelor's Degree
Job Responsibility
Job Responsibility
  • Build a high functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps
  • Collaborate with Business Units and Sales specialist teams to Develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based
  • Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment
  • Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets
  • Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing
  • Drive cross-functional development of demand programs to grow the HPE share in target areas, Capture customer demand including thought leadership, content marketing, events, ABM, and earned media
  • Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces
  • Act as an advocate across teams for: marketing within the Business Unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team
  • Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company
What we offer
What we offer
  • Health & Wellbeing
  • Personal & Professional Development
  • Unconditional Inclusion
  • Fulltime
Read More
Arrow Right

Senior Paid Media Specialist

As a Senior Paid Media Specialist, you will play a crucial role in driving our g...
Location
Location
Sweden , Stockholm
Salary
Salary:
Not provided
epidemicsound.com Logo
Epidemic Sound
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience managing paid media campaigns across social platforms, with proven expertise on LinkedIn
  • Deep knowledge of B2B and B2C paid strategies across multiple platforms, particularly LinkedIn, META and Google Ads
  • Proven experience executing ABM strategies and a strong understanding of B2B lead generation tactics
  • Experience with campaign management systems (e.g., Smartly.io or similar) and excellent analytical, organisational, and communication skills
  • Demonstrated ability for agile, data-driven optimisation and a strong collaborative mindset for driving integrated marketing efforts across internal teams
Job Responsibility
Job Responsibility
  • Develop, manage, and optimise full-funnel paid media campaigns across platforms like LinkedIn, Meta, YouTube, Google, and others
  • Execute and scale our ABM Strategy running targeted ads for high-value target accounts
  • Collaborate with cross-functional teams to ensure strategic alignment, cohesive tracking, and the development of impactful creative assets
  • Continuously monitor performance, execute A/B tests, and make data-driven adjustments to lower CPL and increase SALs
  • Stay current with evolving paid media trends and best practices to drive continuous improvement and innovation
Read More
Arrow Right

Director of Product Marketing, Compute

HPE is looking for a Director of Product Marketing to build and lead a high perf...
Location
Location
United States
Salary
Salary:
138500.00 - 335500.00 USD / Year
https://www.hpe.com/ Logo
Hewlett Packard Enterprise
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years in product marketing specifically, with recent senior roles in B2B product marketing
  • 5+ years of direct people leadership experience
  • 5+ years in the compute platform market
  • Solid understanding of marketing functions, to effectively partner with other teams and get the best outcomes
  • An ability to sift through all the jargon to tell a clear, differentiated story that resonates in the market
  • Strong writing and presentation skills, with a bias toward keeping content development close to you
  • A growth-oriented people leader with a history of developing high performing teams
  • Ability to get work done through others and operate at scale
Job Responsibility
Job Responsibility
  • Build a high functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps
  • Collaborate with Business Units and Sales specialist teams to Develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year, upon which all outbound marketing will be based
  • Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment
  • Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets
  • Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand, including building writing and presentation skills on the team rather than outsourcing
  • Drive cross-functional development of demand programs to grow the HPE share in target areas, Capture customer demand including thought leadership, content marketing, events, ABM, and earned media
  • Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends rather than internal forces
  • Act as an advocate across teams for: marketing within the Business Unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team
  • Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company
What we offer
What we offer
  • Health & Wellbeing
  • Personal & Professional Development
  • Unconditional Inclusion
  • Fulltime
Read More
Arrow Right

Head of Marketing

Casechek is on a mission to innovate the implant supply chain and bring greater ...
Location
Location
United States , Chicago
Salary
Salary:
160000.00 - 180000.00 USD / Year
casechek.com Logo
Casechek
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of progressive B2B SaaS marketing experience, including significant product-marketing leadership and broader marketing team management
  • Demonstrated experience leading, coaching, and scaling small marketing teams or departments in a high-growth environment
  • Proven track record driving measurable pipeline and revenue growth through integrated marketing programs
  • Experience collaborating with and presenting to senior executives and boards
  • Healthcare supply chain experience strongly preferred
  • knowledge of OR/Clinical Assets/Medical Devices a plus
  • Proficiency with CRM and marketing automation platforms (Salesforce and Pardot preferred)
  • Strong analytical skills in Excel and exceptional presentation skills in PowerPoint
  • Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred)
Job Responsibility
Job Responsibility
  • Own the development and execution of annual integrated marketing plans spanning brand, demand generation, digital, events, and product marketing initiatives
  • Drive product marketing strategy, including content creation, sales enablement, voice-of-customer research, and market analysis
  • Develop ongoing commercialization plans to ensure growth of new and existing solutions
  • Lead, mentor, and grow the current marketing team, building a culture of accountability and innovation
  • Develop talent to scale a small but high-impact department, aligning team structure and roles with company growth
  • Create and maintain messaging frameworks and solution playbooks to define product value, guide client-facing assets, and reinforce Casechek’s brand story
  • Stay ahead of industry trends and competitive developments
  • Conduct and synthesize voice-of-customer research to inform product and portfolio decisions and identify market opportunities
  • Oversee Sr. Marketing Specialist and broader team to deliver high-impact content and multi-channel campaigns that drive measurable pipeline growth
  • Develop and execute a sales-enablement strategy to communicate value propositions and economic benefits to the Commercial team and market
What we offer
What we offer
  • Competitive Salary and Annual Bonus
  • Opportunity for Long-Term Incentives (LTI)
  • 401(k) Match
  • Work-from-Home Flexibility
  • Flexible Time Off (Unlimited PTO)
  • Parental Leave
  • Comprehensive Medical and Dental Benefits
  • Brand-New Pro-Level Laptop
  • Annual Education Budget
  • Fulltime
Read More
Arrow Right

Demand Generation Manager

We are seeking a proactive and energetic Demand Generation Manager to support th...
Location
Location
United States , Boston
Salary
Salary:
98000.00 - 123500.00 USD / Year
mirakl.com Logo
Mirakl
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s Degree in marketing, communications, or related field
  • 4+ years of relevant work experience in programs, preferably in a high tech environment
  • Proven success in programs and project management
  • Ability to work in a fast-paced environment with multiple stakeholders
  • Demonstrated ability to organize, prioritize, and multitask under tight deadlines
  • Detail oriented individual that takes initiative to define and improve processes
  • Working knowledge of Hubspot, Salesforce, & 6Sense
  • Experience with marketing reporting
  • Ability to travel when necessary
  • periodic international travel required (Paris)
Job Responsibility
Job Responsibility
  • Drive the creation of lead generation campaigns that generate marketing qualified leads, new sales opportunities, and increased Mirakl awareness
  • Develop integrated email nurture campaigns working closely with the Senior Marketing Specialist to ensure alignment across digital channels
  • Demand generation program development and execution, including email nurture campaigns, webinars, and 3rd party programs
  • End-to-end development and execution of Mirakl-hosted webinars
  • Collaborate closely with the sales team ensuring that demand generation strategies are effectively supporting pipeline development
  • Responsible for campaign setup and operations including: Hubspot, Salesforce, & 6Sense
  • Support launch and distribution of new content marketing assets, press releases, and customer announcements
  • Closely track and analyze the effectiveness of marketing campaigns and programs
  • Manage vendor relationships
What we offer
What we offer
  • health, dental, 401(k) match plan, commuter, and PTO
Read More
Arrow Right

Senior Principal Product Marketing Specialist

The Senior Principal Product Marketing Specialist at NTT DATA will lead the mark...
Location
Location
India , Bangalore
Salary
Salary:
Not provided
nttdata.com Logo
NTT DATA
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Post Graduate degree in Marketing, Communications, Advertising preferred
  • 12+ years working in a B2B IT services firm
  • Advanced leadership collaboration and engagement skills to effectively interact with senior level stakeholders
  • Excellent business and commercial acumen
  • Excellent interpersonal skills to drive collaboration for campaigns, value propositions and marketing messages
  • Excellent verbal and written communications skills
  • Strategic thinking ability
  • Advanced ability to present information in a clear, concise manner
  • Effective communicator with strong personal skills with global counterparts
  • Must be organized, enthusiastic, results-oriented, innovative and able to deal with ambiguity and tight deadlines while working effectively in a team environment
Job Responsibility
Job Responsibility
  • Craft business goals aligned marketing plan for the assigned product/service offering
  • Develop messaging and positioning for the product/service offering to drive competitive differentiation
  • Collaborate with offering leaders to create high quality, impactful marketing and communications content including service overview presentations, battlecards, success stories, point of view papers, blogs, newsletters, social promotions, video storyboards, sales enablement and more
  • Simplify the technical positioning of the product/service into key market messages and sales tools prior to the launch of a new product/service
  • Develop digital content for the global and regional websites aligned to the product/service positioning
  • Work with the regional business leaders to determine the appropriate marketing programs to build the sales pipeline for the assigned service/product
  • Influence the development of marketing programs, initiatives and campaigns to drive awareness, interest and demand for the product
  • Develop appropriate targeted messages to drive service and solution positioning, increase sales and enhance market share
  • Monitor and improve marketing's content/asset life cycle
  • Evaluate and adjust marketing, branding and communications strategies to respond to changing market trends and competitive dynamics
  • Fulltime
Read More
Arrow Right
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Canada Jobs Australia Jobs Germany Jobs Ireland Jobs Poland Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
CrawlJobs Group
ITFlashcards AllDevBlogs
© 2026 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy