This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
BBC Studios is hiring a Senior Audience Engagement Editor in London to support content optimization and editorial curation. You will wear several hats, as you leverage audience insights to elevate our daily report and help grow readership in North America for bbc.com and the international BBC app.
Job Responsibility:
Monitor and report on daily search trends and opportunities
Track changes in rankings and search performance and make recommendations to journalists and editors around headlines, linking trending search terms and relevant keywords
Prepare and share a (US) morning growth note reporting on daily trends across search, social and our own site performance to inform commissioning and output
Participate (via Zoom) in the weekday news editorial meeting in DC, representing the audience team
Use real-time analytics tools like Chartbeat and help drive new learnings and insights to elevate on-site experience through A/B testing, strategic experimentation, and performance analysis
Help shape pitches and commissions across news and other verticals to support reach and habituation initiatives
Stay on top of breaking news during your shift, taking the initiative to offer audience/SEO advice, and when curating the site, ensuring appropriate changes are made quickly to relevant indexes
Manage indexes to shape the day’s offer across site and app, ensuring it is consistently rich, relevant and engaging, while rigorously adhering to our editorial values and guidelines
Always think about the mix of stories, formats and audience needs at different times of the day and for your geographical zone
Make sure our headlines are clear, fair and accurate, and that our image choices work for small mobile screens
Prepare and share clear and informative handover notes
Stay across trends in audience behavior and digital news curation, including what competitors are doing in the space, to help inform our strategic decisionmaking
Collaborate within our audience team to prepare wider performance reporting, analysis and strategic insights for stakeholders across the organization
Requirements:
5+ years’ experience working in digital publishing in a news environment, ideally with experience in an audience, SEO or growth role
Digital journalism experience, ideally including experience working across audience, growth and/or curation
An understanding of SEO strategies and best practice, and how to apply them to editorial output
Demonstrated ability to do keyword and trend research to provide actionable recommendations
Ease working in a CMS, and experience with tools like Google Trends, Google Search Console, Chartbeat, parse.ly, News dashboard, Newzdash
Have a broad and deep interest in the news and factual content
Clear and effective written and verbal communication skills
Desire to understand, in detail, the consumer experience on BBC digital products
Enthusiasm for the BBC’s unique position as a trusted news brand and a clear understanding of the importance of impartiality
Strong organizational, planning and time-management skills, including the ability to work well under pressure and prioritize effectively
Good communication skills
Collaborative, proactive and able to work independently, autonomous and problem-solving oriented
Detail-focused whilst being able to maintain a view of the bigger picture
Keen to challenge the status quo and take initiatives to drive positive changes
Flexibility and adaptability to sustain performance, particularly under pressure to meet deadlines and changing priorities or circumstances
What we offer:
Flexible 35-hour working week for work-life balance
26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
A defined pension scheme and discounted dental, health care, gym and much more
Excellent career progression – access to courses, webinars, workshops and the opportunity to work in different areas of the organisation
26 days annual leave (plus bank holidays) and the option to buy an extra five days
Defined pension (up to 10% employer contributions)
Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit