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Senior ATL Marketing Manager

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AUTO1 Group

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Location:
Spain , Madrid

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Category:
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Salary:

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Job Description:

Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as we expand our footprint across Europe. As our Senior Media Manager, you will spearhead high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You will leverage your strategic acumen and analytical prowess to craft data-driven strategies that attract high-quality customers and elevate brand awareness for our consumer-facing products.

Job Responsibility:

  • Lead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube
  • Develop and implement cutting-edge measurement and attribution frameworks to maximize the effectiveness of both offline and online marketing initiatives
  • Conduct in-depth analysis of campaign performance by integrating KPIs with core business data, identifying strategic growth opportunities using advanced analytics tools
  • Oversee strategic budget management and allocation across channels to ensure efficient customer acquisition and sustainable brand growth
  • Build and present compelling, data-backed business cases for brand initiatives, while cultivating strong relationships with media partners and stakeholders
  • Lead negotiations for TV pricing and manage high-level relationships with agencies to ensure optimal value and successful campaign delivery
  • Collaborate with creative and production teams, utilizing data-driven insights to inspire innovative and impactful campaign concepts
  • Identify, evaluate, and scale new offline and online channels to drive continuous growth and competitive advantage for both brands

Requirements:

  • 5+ years of experience in managing and scaling complex online and offline marketing campaigns, with a proven track record of delivering exceptional results in a dynamic environment
  • Exceptional analytical skills and a strategic, data-driven approach, with proficiency in Excel and experience with SQL or BigQuery as a strong advantage
  • Demonstrated leadership abilities with a keen attention to detail and a structured mindset for managing multiple high-stakes projects and campaigns
  • Extensive experience in managing agency and media supplier relationships at a senior level
  • Outstanding communication and presentation skills
  • fluency in English is essential
  • Expertise in programmatic media buying and shaping creative strategy and direction is highly desirable
  • Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a significant asset
  • High motivation, adaptability, and a commitment to challenging the status quo and driving innovation

Nice to have:

  • Expertise in programmatic media buying and shaping creative strategy and direction
  • Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese
What we offer:
  • Working-from-home options
  • Flexible working hours
  • 30 days of vacation
  • Dedicated education budget for online courses, conferences and training
  • International and diverse working environment
  • Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
  • Special offers on used cars for you, your family, and your friends
  • Free access to Headspace

Additional Information:

Job Posted:
January 16, 2026

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