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We’re looking for an experienced marketing strategist to develop and manage omnichannel marketing prospect campaigns on Capital One’s rapidly growing Card Partnerships business. This Senior Associate role is part of the horizontal Customer Lifecycle Marketing team, which designs programs for our entire Partnerships portfolio–some of the most admired brands in the world such as REI, Williams Sonoma & BJ’s. This role is at the center of our rapidly growing portfolio of client/partner card programs and will work on the team responsible for prospect marketing innovation across the funnel (awareness generation, consideration, and conversion). Responsibilities include the creation and execution of marketing campaigns for partner card programs, as well as continuous improvement of new customer acquisition results for established card products. The successful candidate is customer-centric and data driven with an understanding of multi-channel best practices in developing, managing, and executing new customer prospecting campaigns. He/she must have both upper funnel & direct response marketing experience. He/she should thrive in a fast-paced, cross-functional, and collaborative environment.
Job Responsibility
Drive and execute marketing strategies for new, innovative multi-channel campaigns across owned channels
Partner with cross-functional stakeholders to build and launch marketing intent, including Creative, Segmentation, and Journey Builds through Salesforce Marketing Cloud and other internal platforms
Leverage insights & performance results to identify opportunities to optimize marketing programs via creative testing or adopting new marketing technologies
Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels
Merchandize and socialize marketing & business results with broader stakeholder groups across the Partnerships, Card, and Enterprise through data-backed storytelling
Collaborate with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and client/partner
Requirements
Bachelor's Degree or Military experience
At least 2 years of experience in marketing or project management
At least 2 years experience in planning, executing and analyzing marketing programs
At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
Nice to have
At least 2 years in financial services industry
At least 2 years in retail industry
1+ years of experience with Salesforce Marketing Cloud
1+ years of experience in acquisitions marketing
Experience with omnichannel product marketing campaign planning
What we offer
performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
comprehensive, competitive, and inclusive set of health, financial and other benefits