Senior Associate, New Business Growth

• Work across insights and product teams to understand consumer sentiment and product benefits, and translate these into distinct creative ad campaign territories for testing
• Quickly test and iterate on new creative campaigns to collect insights on new product offerings, and quickly evolve campaign messaging to test hypotheses from observed results
• Build and deliver on a testing and learning plan, staying within budgets and timeline, and reporting on results and learnings for stakeholders throughout the process
• Provide key input into GTM strategy for new products, particularly on the model for profitable customer growth for new product offerings
• Independently perform daily ad optimizations while monitoring and reporting out on trends in key performance metrics
• Develop a learning plan of testable hypotheses to improve efficiency of ad spend
• Project manage creative development cycles with designers and copywriters to produce high-performing ads & landing page experiences
• Conduct in-depth channel analyses, draw actionable insights from data, and share with the team
• Compile industry research, competitive landscape information, information about new tools, and produce recommendations for how we can take advantage of these things
• Manage relationships with external partners as well as internal teams at Harry’s including Creative, Product, Cx, Brand, S&OP, Insights, Analytics, and others

• Obsessed with understanding customer behavior and how product benefit messaging influences purchase decisions
• Intensely data-driven in your approach to solving problems
• Highly self-motivated and self-directed in your work with a bias towards action
• Comfortable working with a high degree of ambiguity, implementing structure and process as you go
• Experience launching ad campaigns for new to market products
• Entrepreneurial mindset, deeply understanding drivers of both scalability and profitability
• Skilled/experienced in Excel and comfortable manipulating raw datasets
• Ability to independently prioritize time, staying organized in a fast-paced work environment
• Clear, concise communicator who can tailor a message to any audience
• You are a learner - always seeking to improve yourself, your team, and the world around you
• You thrive on direct, honest, and supportive feedback
• You are always thinking about how to help the teammates around you excel
• Sense of humor

Bonus: 2+ years of experience in B2C digital performance marketing managing Paid Social and/or Google Adwords campaigns at a digital media agency, startup, or ecommerce company

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands
• Bagels on Wednesdays and lunch on Thursdays
• Fully stocked kitchens with snacks, coffee, and drinks everyday