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The BC&P Creative Excellence & Go To Market team is on a mission to transform marketing and become a best-in-class marketing organization through our customer-first, personalized marketing approach. This role is accountable for building marketing strategies and supporting campaign execution, all powered by our enhanced technology, real-time data and advanced analytic models.
Job Responsibility:
Develop insight-driven Customer Marketing strategies and campaigns
Lead launches of several large and complex marketing initiatives and campaigns
Help drive more and optimized usage of key Martech platforms
Work cross-functionally with a variety of partners
Write clear and concise test documents and test plans
Translate and communicate business goals into effective creative briefs
Read, interpret, and use data to make informed decisions
Manage creative development
Lead research work streams that drive actionable insights
Analyze customer behavior data to identify opportunities
Contribute to articulating the future state of how we want marketing to work
Proactively identify marketing opportunities for expansions, optimizations and improvements
Requirements:
Bachelor’s Degree or Military experience
At least 2 years of Marketing experience
At least 1 years of Customer Marketing experience
Nice to have:
Masters Degree in Marketing, Business or Communications
3+ years of Marketing experience
2+ years of Customer Marketing experience
At least 1 year of experience with Marketing technology tools and platforms
What we offer:
performance based incentive compensation
comprehensive, competitive, and inclusive set of health, financial and other benefits