Senior Associate, Field Marketing, SEA

• Execute the SG field marketing calendar aligned to regional revenue and pipeline targets, ensuring all events are delivered on time and within budget
• Coordinate localized field initiatives including executive roundtables, flagship conferences, industry trade shows, webinars, and customer meetups that create net-new demand
• Manage end-to-end event logistics, from venue sourcing and vendor management to on-site execution and post-event lead processing
• Adapt and localize marketing collateral and messaging for the SEA market, ensuring case studies and event materials resonate with local buyers
• Support multi-channel promotion for field events across email, social media, and SDR outreach to maximize registration and high-quality attendance
• Track and report on KPIs for event performance, including lead capture, opportunity creation, and event ROI
• maintain data hygiene within Salesforce
• Manage regional vendors and agencies, ensuring high-quality deliverables and cost-effective services
• Collaborate closely with the Sales and SDR teams to ensure timely follow-up on leads generated from field activities
• Ensure brand consistency and regulatory compliance across all regional events and field activations

• 3–5 years of B2B marketing experience, with a heavy focus on field marketing or event management within the fintech, payments, or B2B SaaS sectors in Singapore and Southeast Asia
• Proven track record of executing high-impact events that successfully generate sales pipeline and engage mid-market or enterprise stakeholders
• Strong project management skills with the ability to manage multiple event workstreams simultaneously in a fast-paced environment
• Proficiency with marketing and sales tech stacks, specifically Salesforce and marketing automation tools (e.g. Marketo) and event management software (e.g. Splashthat)
• Excellent written and verbal communication in English
• ability to communicate effectively with internal sales stakeholders and external vendors
• A "get-it-done" attitude—you are comfortable moving from high-level coordination to the granular details of event set-up and lead uploading
• Deep understanding of the Singapore and SEA business landscape, with an appreciation for local market nuances

Additional SEA languages are a plus