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Senior Associate Director - Sales

· Job Posted March 04, 2026
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Job Description

This role will own the end-to-end revenue strategy and execution for a defined Line of Business (LOB) / program portfolio. This role is accountable for delivering revenue and enrolment targets by leading large-scale B2C inside sales teams and driving operational excellence, sales effectiveness, and customer conversion outcomes. This is a critical leadership role responsible for scaling high-performance sales teams, strengthening pipeline conversion, and aligning closely with Marketing, Product, and Revenue leadership to accelerate business growth.

Job Responsibility

  • Own and deliver revenue and enrolment targets for the assigned LOB/program portfolio
  • Drive sales strategy, pipeline conversion, and program performance in alignment with business goals
  • Partner with Marketing and Revenue teams to optimize demand generation, conversion, and revenue realization
  • Lead turnaround efforts for underperforming programs and respond effectively to evolving business priorities
  • Lead and scale large inside sales teams, including Senior Managers, Managers, Team Leaders, and Program Advisors
  • Build a high-performance, accountable, and customer-centric sales culture
  • Coach, mentor, and develop leadership bench strength and ensure strong succession pipelines
  • Drive sales productivity, conversion, and operational KPIs to maximize team effectiveness
  • Ensure optimal workforce planning, staffing, and coverage aligned with business needs
  • Maintain strong governance on sales quality, performance metrics, and operational rigor
  • Represent Inside Sales in cross-functional business reviews and leadership forums
  • Collaborate with Marketing, Product, and Revenue leaders to drive integrated growth strategies

Requirements

  • 10+ years of experience in B2C / Inside Sales or Revenue leadership roles
  • Managing inside sales/field sales team sizes of 100+ headcount along with revenue responsibility
  • Good interpersonal & Excellent communications skills
  • Strong experience in setting up and leading motivated, ethically sound, high-performance sales teams
  • Track record in setting up governance mechanisms and sales processes
  • Self-motivated & adaptable to changing business needs
  • Strong business acumen, leadership capability, and operational execution skills
  • Ambition to overcome roadblocks and consistently achieve plan
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