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Senior Associate Director - Performance Marketing

· Job Posted March 04, 2026
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Job Description

We are seeking a strategic marketing leader to drive growth and revenue for a multimillion-dollar portfolio in a highly data-driven performance marketing environment. This leadership role reports to the Head of Business and is accountable for defining acquisition strategy, optimizing marketing investments, and leading cross-functional initiatives to maximize revenue impact and ROI. The role also involves building and scaling high-performing teams and driving marketing excellence across channels.

Job Responsibility

  • Own performance marketing strategy and execution to drive lead generation, pipeline growth, and revenue outcomes
  • Develop and oversee media investment strategy and allocation to maximize ROI, efficiency, and scale
  • Partner with Business leadership to align marketing strategy with revenue priorities and growth plans
  • Provide strategic oversight across paid acquisition channels including Google, Meta, LinkedIn, and programmatic platforms
  • Drive continuous optimization of CAC, conversion rates, and funnel efficiency through data-driven decision making
  • Leverage analytics and marketing technology to identify growth opportunities and improve performance outcomes
  • Collaborate closely with Sales, Product, Creative, and Analytics teams to strengthen funnel conversion and customer acquisition
  • Influence landing page strategy, messaging, and customer journeys to enhance conversion and user experience
  • Serve as a key marketing leader in business reviews, providing insights and recommendations to senior stakeholders
  • Establish performance governance frameworks, dashboards, and reporting to track business impact and marketing effectiveness
  • Translate data into actionable insights to inform strategy, investment decisions, and growth initiatives
  • Lead, mentor, and scale a high-performing performance marketing team
  • Build strong team capabilities, succession pipelines, and a culture of accountability, innovation, and excellence

Requirements

  • 10+ years of experience in performance marketing, with a proven track record in lead generation and managing high-budget campaigns
  • Proven track record of driving revenue growth through scalable performance marketing strategies
  • Strong leadership experience managing high-impact teams in fast-paced, data-driven environments
  • Experience in EdTech, consumer internet, SaaS, or high-growth digital businesses preferred
  • Strong written and verbal communication skills
  • Advanced knowledge of platforms like Google Ads, Facebook Ads, and LinkedIn Ads
  • Strong analytical skills with a data-driven mindset
  • Up-to-date with the latest trends and best practices in digital marketing
  • Graduate or postgraduate degree in Marketing, Mass Media, or related fields
  • MBA preferred
  • Experience working in high-growth, data-driven environments is preferred

Nice to have

  • Experience in EdTech, consumer internet, SaaS, or high-growth digital businesses
  • MBA
  • Experience working in high-growth, data-driven environments

What we offer

  • Be part of a high-performance marketing team, driving revenue for a global edtech leader
  • Collaborate with cross-functional teams to tackle complex marketing challenges
  • Gain exposure to innovative strategies in the edtech industry
  • Unlock career growth opportunities in performance marketing and beyond

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