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Senior Associate, Customer Marketing - Card Partnerships

United States, Richmond 87700.00 - 110100.00 USD / Year · Job Posted January 16, 2026
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Job Description

The Senior Associate, Customer Marketing will be an integral part of our Card Partnerships Marketing team, reporting to the Customer Marketing team lead. They will serve as a catalyst for driving customer engagement and retention through targeted, personalized marketing campaigns across owned channels, with a focus on email marketing. A successful candidate will have a solid foundational marketing background coupled with strong relationship management, organizational skills, and a problem solving mindset. They must be highly detail-oriented and enjoy figuring out complex systems.

Job Responsibility

  • Lead the execution of customer marketing campaigns, with an emphasis on email marketing programs
  • Partner with cross-functional stakeholders to build and launch marketing intent
  • Drive and execute marketing strategies for new, innovative multi-channel campaigns across owned channels
  • Leverage insights & performance results to identify opportunities to optimize marketing programs
  • Write clear and concise creative briefs, test documents, test plans and strategies
  • Merchandize and socialize marketing & business results with broader stakeholder groups

Requirements

  • Bachelor's Degree or Military experience
  • At least 2 years of experience in marketing or project management
  • At least 2 years experience in planning, executing and analyzing marketing programs
  • At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Nice to have

  • At least 2 years in the financial services industry
  • At least 2 years in the retail, telecom, or travel industry
  • 1+ year of experience in cross marketing
  • Experience with omnichannel product marketing campaign planning
  • Experience with Salesforce Marketing Cloud

What we offer

  • comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
  • performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
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