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Senior Associate - Card Partnerships Marketing (Hybrid). Capital One, one of Fortune Magazine’s “100 Best Companies to Work For,” is looking for a strategic, collaborative Senior Marketing Associate to join our Card Partnerships Marketing Team. You will work across Partner Cobrand and Private Label credit card programs as a day-to-day marketing contact, driving initiatives that ladder up to an annual marketing plan and set of business goals. The Card Partnerships Marketing team represents the “voice of the customer” across a broader, cross-functional partnership team and evangelizes customer-centric, industry best practices in developing, managing and continually optimizing marketing programs. In this role, specifically, you will be responsible for managing the development and execution of marketing and creative strategies for the Card Partnerships business across multiple channels and customer segments. This role is external partner-facing.
Job Responsibility:
Leads the creative strategy, development and execution for marketing initiatives across multiple marketing channels, focusing on an omni-channel approach (including digital, email, print, within stores, and/or other innovative marketing channels)
Leverages customer insights, campaign performance results and partner needs when developing marketing initiative recommendations impacting marketing plan and/or creative strategy
Oversees project management of deliverables, including campaigns, budget, timelines and results
Supports leadership in the development of an Annual Marketing Plan, including ideation, research, channel plans and a communication and go-to-market strategy
Supports prioritization process which includes organizing and clarifying project intent and requesting team resources
Takes a holistic and customer-centric view on end-to-end customer experience across the lifecycle, including consistent branding and communication
Champions the partner brand and Capital One brand, ensuring that all marketing aligns to respective brand personas, voice and style guides
Builds and develops strong relationships with cross-functional team members and stakeholders focused on reaching shared marketing objectives and goals
Requirements:
Bachelor’s Degree or Military Experience
At least 3 years of marketing or project management experience
At least 2 years of multi-channel digital marketing experience
At least 2 years experience planning, executing and analyzing marketing programs
At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
Nice to have:
At least 2 years in the financial services industry
At least 2 years in the retail industry
At least 1 year of experience working in an agile environment
What we offer:
comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)