Senior Associate Cafe Integrated Marketing Strategist

• Develop channel plans and creative for integrated marketing campaigns that drive Cafe awareness and key Bank brand equities
• Partner with cross-LOB teams to develop an always-on content strategy that tells Capital One products, features and experiences stories across in-Cafe channels like digital signage
• Author sound creative briefs, test plans and strategies to guide breakthrough work rooted in consumer insights and drive continued performance and optimization against KPIs across channels
• Collaborate with our creative team and agencies to optimize creative assets and deliver best-in-class marketing communications
• Work cross-functionally with teams such as brand, business, creative, legal, operations, retail merchandising and corporate communication partners to drive compelling messaging strategies and channel plans that drive awareness of Cafes and deepen understanding of the Cafe value proposition
• Champion and adhere to risk management processes and policies

• Bachelor’s Degree or military experience
• At least 2 years of multi-channel marketing experience on client-side or agency
• At least 2 years of experience creating and delivering integrated marketing campaigns

Marketing experience in financial services or another heavily regulated industry

• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
• performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)