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Senior Associate, Audience Management

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Cella

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Location:
United States , Chicago

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Category:
-

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Contract Type:
Not provided

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Salary:

50.00 - 55.00 USD / Hour

Job Description:

This is a highly visible, business-facing position acting as the primary consultant between Lines of Business (LOBs) and technical execution teams. You will lead the strategy of data utilization to engage, acquire, and upsell customers across digital channels (Social, Programmatic, etc.). You will be the "architect" who determines which data sets will most effectively reach a customer profile and then oversee the technical build-out handled by offshore teams. This is a short-term contract position covering for a medical leave from April (or sooner) through August.

Job Responsibility:

  • Provide strategic guidance and hands-on support for the use of activation audiences to maximize the effectiveness and efficiency of digital media campaigns across display, social, and search platforms
  • Ensure audience strategies comply with operational controls, data privacy, and regulatory requirements by partnering with Legal, Compliance, and Risk teams
  • Work with Product and Technology teams to identify, evaluate, and help implement new tools and technologies that enhance media targeting and measurement capabilities
  • Develop, document, and share best practices for audience segmentation, targeting, and campaign optimization across the organization
  • Monitor campaign performance, analyze data, and generate actionable insights to inform future strategies and drive continuous improvement
  • Collaborate with LOB marketers, technology teams, and external vendors to ensure alignment and effective execution of audience management strategies
  • Manage off-shore execution team

Requirements:

  • 3+ years in digital audience strategy
  • Experience in data profiling and product audiences
  • Technical literacy in MarTech stack (CDPs, DMPs)
  • Comfortable working in Jira and Confluence
  • Confident communicator capable of managing up to VPs and Executive Directors
  • Familiarity with data localization and state jurisdictions (CPRA) is a significant plus

Nice to have:

Familiarity with data localization and state jurisdictions (CPRA)

What we offer:
  • Health/vision/dental
  • 401k

Additional Information:

Job Posted:
February 20, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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