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This is a highly visible, business-facing position acting as the primary consultant between Lines of Business (LOBs) and technical execution teams. You will lead the strategy of data utilization to engage, acquire, and upsell customers across digital channels (Social, Programmatic, etc.). You will be the "architect" who determines which data sets will most effectively reach a customer profile and then oversee the technical build-out handled by offshore teams. This is a short-term contract position covering for a medical leave from April (or sooner) through August.
Job Responsibility:
Provide strategic guidance and hands-on support for the use of activation audiences to maximize the effectiveness and efficiency of digital media campaigns across display, social, and search platforms
Ensure audience strategies comply with operational controls, data privacy, and regulatory requirements by partnering with Legal, Compliance, and Risk teams
Work with Product and Technology teams to identify, evaluate, and help implement new tools and technologies that enhance media targeting and measurement capabilities
Develop, document, and share best practices for audience segmentation, targeting, and campaign optimization across the organization
Monitor campaign performance, analyze data, and generate actionable insights to inform future strategies and drive continuous improvement
Collaborate with LOB marketers, technology teams, and external vendors to ensure alignment and effective execution of audience management strategies
Manage off-shore execution team
Requirements:
3+ years in digital audience strategy
Experience in data profiling and product audiences
Technical literacy in MarTech stack (CDPs, DMPs)
Comfortable working in Jira and Confluence
Confident communicator capable of managing up to VPs and Executive Directors
Familiarity with data localization and state jurisdictions (CPRA) is a significant plus
Nice to have:
Familiarity with data localization and state jurisdictions (CPRA)