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Capital One Logo Capital One · -

Senior Associate - Acquisition Marketing

United States, Riverwoods 87700.00 - 110100.00 USD / Year · Job Posted March 22, 2026
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Job Description

Senior Associate - Acquisition Marketing (Hybrid). Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative and data-driven Senior Marketing Associate for the Discover Card Acquisitions Marketing team. This associate will play a critical role in our growth strategy, focused on acquiring new customers through Direct Mail marketing. This role requires a mix of channel marketing expertise, comprehensive knowledge of our product portfolio, and marketing analytics and optimization. You will be responsible for leading the creative development and execution of marketing campaigns while working closely with world-class creative agencies and marketing analysts. This highly visible role creates a powerful opportunity to take your leadership, marketing strategy, and technical skills to the next level.

Job Responsibility

  • Lead development and execution of ongoing mail acquisition campaigns and testing initiatives
  • Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.
  • Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies
  • Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
  • Influence internal decision makers with formal recommendations and informal networking through excellent communication
  • Work proactively in an agile environment and identify when to work outside the process in whitespace

Requirements

  • Bachelor’s degree or military experience
  • At least 2 years of experience in multi-channel marketing with data-driven direct response, including direct mail
  • At least 2 years of experience in planning, execution, and analysis of marketing programs
  • At least 2 years of experience managing creative processes and working with creative teams

Nice to have

  • Experience working with cross-functional teams in a matrixed environment
  • Experience in financial services marketing

What we offer

  • performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
  • comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
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