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As Senior Art Director, you will lead and evolve the visual creative direction across all brand touchpoints for a high-street fashion and home retailer, covering womenswear, menswear, kids and home. You’ll own the brand’s visual identity, ensuring all creative output is consistent, commercially relevant and executed to a high standard across campaigns, eCommerce, packaging and content channels. This is a senior leadership role, balancing big-picture brand guardianship with hands-on creative direction.
Job Responsibility
Define and deliver clear art direction across campaigns, seasonal stories, eCommerce and brand content
Lead creative concepting for key campaigns, launches and brand moments
Translate business and marketing objectives into compelling visual storytelling
Art direct and lead photoshoots (studio and location, UK and international)
Oversee photographers, stylists and wider on-set teams to deliver best-in-class imagery
Manage and develop Art Directors, setting clear direction and expectations
Ensure consistency across layout, typography, colour and composition
Collaborate closely with eCommerce, Production and Marketing to align creative with commercial goals
Oversee packaging direction to ensure alignment with brand storytelling
Maintain high standards across post-production, retouching and asset quality
Contribute to planning, timelines and delivery, balancing creativity with operational needs
Requirements
Proven experience leading art direction across campaigns and eCommerce
A strong commercial mindset alongside a sharp creative eye
Experience managing and developing creative teams
Confidence working cross-functionally with marketing, production and trading teams
Strong understanding of layout, typography, imagery and visual storytelling
The ability to lead shoots and direct creative teams on set
A collaborative, calm leadership style with the ability to influence at senior level
Strong organisation and the ability to deliver against deadlines and budgets
Solid working knowledge of Photoshop and InDesign
Nice to have
Home experience is a bonus
What we offer
20% staff discount, which increases with length of service
Thrive Recognition Scheme
Wellbeing support provided by the Retail Trust
Life Assurance
Retail Rewards platform offering discounts for other retailers