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About Us Smalls is a premium DTC cat food and cat lifestyle brand built on a single belief: the cats who matter most to their people deserve food that actually reflects that. We make fresh, human-grade food for cats, and we’ve spent eight years building a brand that looks and feels as considered as the product inside the bag. We’re a focused team building a category-defining brand. The people here are good at their jobs, take the work seriously, and care about getting it right. We’re growing into new categories and new channels, and we need our creative function to grow with us.
Job Responsibility:
Visual Creative Leadership: You are the visual authority at every touchpoint, ensuring brand standards and taste
Art Direction: You’ll concept and direct shoots across various surfaces including packaging, social, and campaigns
Team Leadership: Manage our Senior Designer, Graphic Designer, and Product Designers with real creative oversight
Creative Process Ownership: Define and maintain the creative processes from brief to final output
Cross-functional Bridge Work: Resolve misalignment between creative and other departments
Evolving the System: Expand the visual system to meet new categories and contexts
Requirements:
7+ years of experience, ideally in-house, maintaining visual standards
Strong design instincts to provide creative direction and approvals
Fluency in graphic design and UX/UI contexts
Ability to manage a talented, detail-oriented team effectively
Genuine interest in cats and understanding of cat-related topics
Strong communication skills, capable of briefing and presenting ideas clearly
Experience in running day-to-day operations within the creative function