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The Demand Data & Analytics, Planning, Steering, and Performance Measurement Team focuses on monitoring and analyzing the effectiveness of our online and offline marketing campaigns and broader, on creating a better understanding of our customers' development. Using all available information and building analytics products, we assess the value of each marketing campaign, as well as overall demand evolution and other variables to assess their impact on the overall business and plan a short and long term marketing strategy. As a Senior Applied Scientist, you will drive scientific research progress to find the best approaches for solving complex business problems. You will move beyond task-level execution to independently tackle ambiguous challenges, removing uncertainty in marketing budget steering through a rigorous scientific experimentation framework. Your primary mission is to establish Incrementality Testing as the ground truth for validating and calibrating Media Mix Models.
Job Responsibility
Innovate on MMM Architecture
Drive the Causal Inference & Incrementality Roadmap
Establish Validation Excellence
Master Large-Scale Data Environments
Bridge Science and Strategy
Act as an Expert of Marketing Data Science
Requirements
Master’s degree in a data-driven scientific field such as Statistics, Econometrics, Machine Learning or Mathematics
at least 5 years in a similar analytical context with comparable questions to the area of marketing measurement (MMM, incrementality testing incl. geo-testing & conversion lift studies) with a preference of a Saas/consultancy background
Deep understanding of Causal Inference, Bayesian statistics and experimental design methodologies
Professional experience in Python or R for scientific computing and advanced SQL for data extraction from Redshift
Ability to work backwards from customer/business problems to discover new research opportunities and explain technical results to non-experts
Quick Thinking and Proactive Attitude, ability to easily adapt to change and work independently
Nice to have
Familiarity with Databricks and Tableau
What we offer
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review