Senior App Growth Marketing Manager Job at Twigeo (New York)

Senior Manager, Growth Marketing, Marketing Technology

As the Senior Growth Marketing Manager, Marketing Technology, you will serve as ...

Location

United States , New York

Salary:

150000.00 - 160000.00 USD / Year

Strava

Expiration Date

Until further notice

Requirements

7+ years of experience in marketing technology, marketing automation, or lifecycle marketing
At least 3 years in a systems or platform ownership role
Cross-channel MarTech experience spanning both lifecycle/CRM (email, push, in-app, SMS) and acquisition tech (MMPs, ad platform integrations, attribution, privacy/consent compliance)
Deep technical proficiency with enterprise marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Hands-on experience with platform configuration, data integration (APIs, JSON, ETLs), and system design
Strong grasp of data flows between 1P and 3P systems
Proven ability to partner with Engineering to define requirements, translate business needs into technical specs, and collaborate on custom solutions
Excellent communication and stakeholder management skills
Experience leading platform migrations or consolidations is strongly preferred

Job Responsibility

Own the configuration, health, and evolution of Strava’s consolidated marketing automation platforms, driving continuous optimization at scale
Architect self-service systems that enable Marketing to independently execute high-quality campaigns — with strong adoption, documentation, and governance
Lead complex MarTech solutioning for advanced use cases, including real-time personalization, cross-channel orchestration, experimentation frameworks, and emerging channel capabilities
Partner closely with Comms Platform Engineering — translating Marketing needs into build requirements and leveraging deep 3P expertise to shape scalable 1P solutions
Extend MarTech foundations to Acquisition, supporting paid media execution, attribution, and compliance across the full funnel
Drive AI adoption where it delivers real impact, maximizing in-platform capabilities, prototyping new solutions, and informing Engineering’s roadmap

What we offer

Offers Equity

Fulltime

Senior Manager, Growth Marketing, Retention

We’re looking for an experienced Retention Marketer (and people manager!) to joi...

Location

United States , San Francisco

Salary:

175000.00 - 190000.00 USD / Year

Strava

Expiration Date

Until further notice

Requirements

7+ years of experience in lifecycle marketing, email marketing, or CRM
Experience working in marketing automation tools (such as Iterable) to build personalized push & email journeys
2+ years of experience managing direct reports with a proven track record
Strong communication and collaboration skills - Ability to effectively link between teammates and cross-functional partners across the organization
Experience with A/B testing, experimentation tools (such as Eppo) and reading reporting tools (such as Tableau)

Job Responsibility

Own a key business area: Oversee and be a key driver of our free product retention strategy, developing a roadmap and learning agenda toward a clearly defined goal
Lead a high performing team: Manage at least two direct reports, coaching them toward their professional development goals while optimizing their workload to prioritize for impact
Collaborate with cross-functional teams: As a data-driven growth marketer, you excel at working closely with Product, Engineering, Design, and Marketing teams to improve email, push and in-app touch points for incremental impact and insights
Build and launch personalized campaigns: One size fits all does not work for Strava’s diverse user base. You’ll be tasked with understanding top user segments and use cases, delivering focused messaging to the right user at the right time
Consistently measure and report performance & takeaways: We run fast-paced, impactful campaigns to optimize for takeaways. You’ll rigorously A/B test and implement a takeaway agenda that improves metrics across the funnel
Empower others: Through clear documentation, playbooking, and socialization you will help others achieve their goals, amplify your impact, and reinforce your subject matter expertise

What we offer

Offers Equity

Fulltime

Senior Growth Marketing Manager

Our client is seeking a Senior Growth Marketing Manager to lead growth strategy ...

Location

United States , New York

Salary:

120000.00 - 140000.00 USD / Year

Salt

Expiration Date

Until further notice

Requirements

5+ years of experience in performance marketing, driving cross-channel growth for mobile apps and developing high-performing strategies
strong fluency in app measurement and attribution, including SKAN, MMPs, and testing methodologies
previous in-house experience, giving you a first-hand understanding of business goals, product impact, and internal stakeholder dynamics
experience turning CAC, ROAS, and complex metrics into stories clients can act on

Job Responsibility

Taking full ownership of business goals and long-term road-maps, proactively following up on targets and adjusting strategy
setting the strategic direction across Google, Paid Social, CTV, and programmatic, while leading cross-functional teams (growth, creative and analytics)
owning client relationships, serving as a trusted advisor and guiding partners through complex growth, measurement, and scaling decisions
spotting trends early and learning new tools fast to become the trusted partner clients rely on

Fulltime

Senior Growth Marketing Manager, Mobile & Conversions

Replit is the agentic software creation platform that enables anyone to build ap...

Location

United States , Foster City

Salary:

165000.00 - 215000.00 USD / Year

Replit

Expiration Date

Until further notice

Requirements

10+ years of growth or performance marketing experience with significant focus on mobile app growth and website conversion optimization
Deep expertise in ASO and website CRO, including A/B testing, metadata optimization, landing page optimization, and improving conversion rates across the funnel
Hands-on experience with mobile measurement platforms and analytics tools
Strong analytical skills with proven ability to establish testing cultures – you design experiments, interpret data, and run rigorous programs that deliver measurable results
Experience partnering with Product and Engineering to implement tracking and optimize user experiences
Creative problem-solver with bias for experimentation – you iterate constantly and aren't afraid to fail fast
Experience marketing to non-technical audiences (creators, PMs, designers, business professionals) and optimizing for both B2C and B2B motions

Job Responsibility

Own mobile app growth and App Store Optimization (ASO)
Lead ASO strategy to increase visibility, discoverability, and conversion in the App Store and Google Play
Optimize app store presence including metadata, keywords, screenshots, preview videos, ratings/reviews, and feature placements
Analyze performance data to continuously refine messaging, creative, and store listing elements
Drive website conversion rate optimization (CRO)
Own conversion optimization across Replit.com, including landing pages, product pages, and signup flows
Establish rigorous A/B testing programs for web experiences to improve visitor-to-signup and signup-to-activation rates
Collaborate with Design and Content teams to develop and test high-performing landing page variations
Build testing infrastructure and experimentation culture
Partner with Product and Engineering to implement testing frameworks and tools for both mobile and web

What we offer

Competitive Salary & Equity
401(k) Program with a 4% match
Health, Dental, Vision and Life Insurance
Short Term and Long Term Disability
Paid Parental, Medical, Caregiver Leave
Commuter Benefits
Monthly Wellness Stipend
Autonomous Work Environment
In Office Set-Up Reimbursement
Flexible Time Off (FTO) + Holidays

Fulltime

Senior Growth Marketing Manager - Digital

Reporting to the Director of Growth, Digital, this role is responsible as a team...

Location

United States , New York City

Salary:

150000.00 - 175000.00 USD / Year

Truebill

Expiration Date

Until further notice

Requirements

6 or more years of experience in user acquisition, growth marketing, or performance marketing at a high growth consumer company, startup, or agency
People management experience with track record of developing high performing growth or media buying teams
Deep experience in mobile app performance marketing, with hands on ownership of paid social channels including Meta and Tiktok
Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance
Proven ability to translate data and experimentation into clear strategic direction and execution
Comfortable operating in ambiguous environments and making fast decisions with imperfect information
Naturally curious, with a strong inclination to question assumptions and validate ideas through data and experimentation
Advanced proficiency in Excel and or SQL

Job Responsibility

Lead and manage a high performing pod of growth marketers, providing guidance and support to help them achieve their goals
Own the strategy and execution of Rocket Money’s digital user acquisition efforts across paid social, paid search, affiliates, and ad networks
Drive performance across major paid social platforms, including Meta
Lead creative strategy across various digital acquisition verticals by conducting deep levels of creative analysis
Evaluate performance through multiple attribution lenses, including SKAN, last click, incrementality, and modeled approaches
Expand Rocket Money’s acquisition channel portfolio through structured testing, clear experimentation roadmaps, and disciplined performance measurement
Collaborate with Data, Product, Engineering, and CRM to improve measurement, unlock new growth levers, and align acquisition strategy
Stay current on industry trends and platform changes to identify emerging opportunities in mobile app and web user acquisition

What we offer

Health, Dental & Vision Plans
Life Insurance
Long/Short Term Disability
Competitive Pay
401k Matching
Team Member Stock Purchasing Program (TMSPP)
Learning & Development Opportunities
Tuition Reimbursement
Unlimited PTO
Daily Lunch, Snacks & Coffee (in-office only)

Fulltime

Senior Marketing Manager, Partner Marketing

We are seeking a talented marketing professional to join our team in London on a...

Location

United Kingdom , London

Salary:

Not provided

DELIVER

Expiration Date

Until further notice

Requirements

Partner or Trade Marketing experience
Strong communication and negotiation skills, with the ability to build and maintain strong relationships with internal and external stakeholders
Proficient in marketing strategy, consumer insights, and commercial data analysis to understand performance and build structured narratives around business performance
Ability to deliver 360 marketing campaigns with a focus on CRM, Digital, and Social channels
Experience in developing and executing media campaigns such as Radio or OOH
Skilled in building marketing promotional plans (e.g., % off, Free item, BOGOF) and articulating ROI effectively
Excellent relationship building and cross-functional collaboration skills
Proficiency in translating complex data and strategies into simple, actionable ideas
Experience in forecasting and managing budgets, ensuring efficient allocation of resources for maximum impact

Job Responsibility

Leading the marketing relationship with designated restaurant partners, including leading Nationals Brands like Nando’s,Wagamama and Pho
Developing annual joint business plans with key Restaurant Partners to drive growth on Deliveroo
Developing a marketing strategy, framework and toolkits which will be cascaded to the wider Marketing team to effectively service highly relevant, but smaller scale or regional restaurant partners
Support the acquisition of new national restaurant partners by building relevant and impactful launch plans
Drive the Restaurant marketing strategy within the Key Account and Mid Market segment at Deliveroo
Partnering closely with Commercial teams to drive growth through new customer acquisition, frequency and retention, and brand awareness
Delivering Quarterly Growth Opportunities for Partners, outlining key opportunities for brands to participate with clear data-led and ROI-backed recommendations and leading the Quarterly Growth Opportunities process within the wider commercial structure
Collaborating with internal and external teams to deliver joint business plans and future growth strategies for Restaurant partners (i.e. Product, CRM, Social and PR)
Take ownership of key restaurant marketing initiatives such as building Plus our loyalty proposition and enhancing the ways brands can engage with Deliveroo to drive increased visibility in the app

What we offer

A competitive and comprehensive compensation and benefits package
Up to 5% matched pension contributions
Some roles may be eligible for share awards
Free Deliveroo Plus: free delivery and access to special offers
Team lunches from the best local restaurants
25 days annual leave plus bank holidays, increasing with length of time spent working at Deliveroo
One day of paid leave per year to volunteer with a registered charity
Funded single cover healthcare on our core plan, with the option to add family members at own cost
On-site gym (HQ), discounted external gym membership
Access to wellbeing apps such as LesMills+, Strava, Headspace, Yogaia via GymPass

Fulltime

Senior Growth Marketing Analyst

It all started with an idea at Block in 2013. Initially built to take the pain o...

Location

United States , Bay Area

Salary:

89400.00 - 167500.00 USD / Year

Block

Expiration Date

Until further notice

Requirements

Typically requires a minimum of 3 years of related experience
A strong understanding of growth levers for consumer products and how marketing drives acquisition, engagement, and long-term value
Experience measuring app and/or web marketing performance, with fluency in core growth metrics such as CAC, LTV, conversion, and retention
The ability to tell a clear story with data by connecting insights to concrete actions and recommendations
An ownership mindset: you surface opportunities, define a path forward, and see initiatives through
Comfortable writing SQL (without AI or an engineer doing it for you)
Experience with data visualization tools such as Tableau, Mode, or Looker
Excitement to learn

Job Responsibility

Own analytics and reporting across a set of key growth marketing channels (e.g. paid media, CRM, referrals, etc.)
Proactively identify performance trends and growth opportunities by analyzing audience, channel, campaign, and funnel data
Guide the forward-looking growth strategy and marketing roadmap in collaboration with our channel managers
Design and build agentic workflows that unlock self-serve insights for channel managers and automate routine reporting
Write the playbook for how we onboard and measure new experimental growth channels
Leverage and facilitate enhancements to our channel incrementality measurement methodologies (e.g. MMM, global holdout)

What we offer

Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning

Fulltime

Senior Marketing Manager, Mobile

We are seeking a highly experienced, strategically minded Lead for our Global Mo...

Location

Salary:

Not provided

Shopify

Expiration Date

Until further notice

Requirements

A successful track record in managing mobile marketing programs, specialized in owned and organic mobile optimization
Background working with Mobile Measurement Partners (MMPs), to develop measurement solutions, technical integrations and a measurement roadmap
Experience building full funnel programs that meet efficiency targets including measurement, creative and tactic level strategy for all parts of the funnel.
Ability to analyze raw data and develop actionable insights related to marketing activity. Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis.
Data visualization skills and the ability to translate complex data concepts into actionable insights. Strong experience with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics.
Experience with SQL. You may not be able to write complex queries from scratch, but you have a high-level understanding of databases and how to query them.
Strong stakeholder management & communication skills required.
Ability to thrive in a fast-paced environment and can navigate through ambiguity and work with minimal guidance.

Job Responsibility

You will be responsible for managing and executing Global App Store Optimizations, including in-App events, keyword refinement, and localization globally
You will be responsible for driving the testing roadmap and management of our non-transactional push notification program
You will work closely with our Paid Mobile Marketing lead to support critical paid marketing acquisition programs on endemic and experimental mobile channels
You will work closely with our Creative Strategy team to develop effective Mobile Marketing programs that have a positive impact on our brand
You will work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our program.
You will work closely with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify.
You will be responsible for actively communicating the progress and financial health of the program across the organization.

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Senior App Growth Marketing Manager

Job Description

Job Responsibility

Requirements

Nice to have

What we offer

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