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The ultimate purpose of this role and the team is to drive business growth - enabling stakeholders to make more effective decisions which drive greater business value. Working within the Global Data & Insights team, you will use your strong coding skills to develop and automate the data foundations for advanced analysis and insights. Your focus will be on defining metrics, establishing robust analytical methodologies, and prototyping automated, last-mile data products and solutions. By ensuring the highest quality, most accessible data, you will enable deeper analysis into key market trends, competitor activity, and digital viewer behavior, ultimately informing and maximizing the content strategy for this rapidly-growing division.
Job Responsibility:
Design, develop, and maintain robust, scalable analytics to model accurate datasets, and automated last-mile solutions
Support the ingestion, transformation, and loading of data from diverse sources to further enrich our analytical datasets
Prototype innovative methods of enriching existing data products with additional data sources, such as web scraping, to drive deeper insights
Providing and maintaining clear documentation for all Zoo 55 data initiatives and requirements
Developing and maintaining automated solutions for regular reporting and insight decks on content performance across Zoo 55’s digital lines of business (YouTube, FAST/AVOD, Gaming)
Experiment with different forecasting methodologies to forecast business and content performance
Proof of concept analysis to support the implementation of new metrics or segmentation methodologies that ladder up to our KPIs
Oversee measurement and success criteria definitions for experimentation on video publishing & optimisation
Communicating analytics and insight to business stakeholders in a non-technical, strategically-minded and impactful manner
Requirements:
Solid experience of working in data or analytics, preferably with extensive media/digital exposure
Proven track record of using data to drive direct to consumer relationships and business value
Able to understand and challenge assumptions and biases in analytical output, methodologies, models, data sets and recommendations
Experience working with cloud-based platforms such as GCP (BigQuery) or equivalent
Understanding of data warehousing principles, dimensional modeling (star schema, snowflake schema) and ETL/ELT methodologies
Experienced in using Git for code management, version control and collaboration
Highly proficient in SQL or Python to conduct statistical analyses of large datasets and interact with APIs
Ability to design, build, and automate robust data pipelines to ingest, transform, and enrich existing analytical datasets
Demonstrate clear understanding of analytical techniques and experimentation methodologies
Experience working with data visualisation tools such as Tableau, Looker Studio or equivalent
Comfortable visualising and presenting analysis across a range of formats (reports, slides, dashboards, e-mail)
Nice to have:
Solid communication skills with the ability to articulate compelling narratives with data
Keen problem solver who is able to demonstrate critical thinking
Ability to identify areas for improvement in existing data processes, taking initiative and being curious
Excellent attention to detail and proactive in preventing errors
Strong documentation skills for data requirements, schemas, and processes
Eagerness to learn new technologies, tools, and methodologies in a rapidly evolving field and share knowledge within the team
A passion for TV programmes and an interest in the wider media landscape
What we offer:
Flexible working with a range of options
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life