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Microsoft Advertising is at the forefront of the digital advertising industry, providing top advertisers worldwide with the tools to grow their reach through various online marketing, display, video, and retail solutions. We are looking for a Senior Analytical Lead who is driven by data and its potential to influence business strategies and produce tangible results. As a Senior Analytical Lead (AL), you will leverage your passion about data to help shape business strategy and drive tactical outcomes. Your work will encompass thought-leading insights and actionable recommendations, that are shared with our customers, to drive outstanding marketing performance and draw increased investment on our platform. Your position will also involve Partner Enablement Program Management, by managing consultants who are producing foundational insights. This opportunity will allow you to combine your deep understanding of the business landscape, sophisticated and innovative analytical techniques and keen visualizations into a compelling data narrative that influences decision-makers. You will leverage your exceptional analytical, problem-solving and partner management skills to bring deep insights to our clients. You will be energized by collaboration and continually raise the bar with world-class analytics experiences.
Job Responsibility:
Develop Influential Analytics: You will be the industry expert and thought leader and apply a consultative approach to provide expert guidance as well as leverage your comprehensive client knowledge to deliver credible and trustworthy analytics that influence decision makers by positioning compelling opportunities within the context of the MSA value proposition to create demand and evangelize what MSA has to offer
Partner Enablement Program Management: Manages several vendor consultants who are creating foundational insights to help scale insights to an ecosystem of managed partners and clients. Every half is responsible for surveying insights needs and developing a road map for Scaled Insights team
Data Analysis: You will execute complex analyses to resolve analytical challenges, interpret results within a client context and drive forward opportunities with actionable recommendations and be adept at connecting insights with the unique capabilities of Microsoft Advertising products to address client needs
Small Medium Business Insights Enablement: Work directly with Delivery Partners & Advocates to share Scaled Insights deliverables at scale to our SMBs. Measure the success each month and apply a growth mindset for future opportunities
Improvement, Efficiency, and Innovation: You will drive the implementation of methods that create systematic and scalable efficiencies in core work related to analytics and reporting that are reusable and work with tooling PMs to enable scalable efficiencies, readily discoverable insights and self-service that are directed towards meaningful interpretation of data that drives impactful business decisions across teams
Collaboration: You will leverage working relationships within and across internal and client teams to ensure data sources, methodologies and models are high-quality, that analytical tools and processes are appropriately leveraged and that recommendations to clients are data-driven and industry-relevant to consistently drive positive impact as you proactively engage internal and external stakeholders to identify and act on opportunities to leverage resources and solutions that were instrumental to success in similar contexts and consults across industry verticals and client teams on decisions related to analyses and their interpretation
Security: You will maintain expertise in data privacy and governance rules and regulations, know where to seek expertise on such rules and regulations and share personal knowledge of them with peers as needed and identify and address the impact of updated guidance on work activities and results and ensure work activities and results are delivered in alignment with principles and controls
Requirements:
6+ years experience in statistics, mathematics, analytics, data science, engineering, computer science, marketing, business, data analysis and reporting, business intelligence, business and financial analysis, or related field OR equivalent experience
6+ years experience using tools such as PowerBI/Tableau, DAX, R, SQL for data manipulation and visualization on large datasets
5+ years experience in relevant technical domain (e.g., cloud services, security), technical sales, marketing, product management, customer support, or cross-group/cross-functional engineering OR equivalent experience
Dynamic and creative critical thinking skills, with an ability to think outside of the box
Solid ability to communicate complex analyses to a mix of both technical and non-technical partners and clients
Experience managing vendors or consultants who produce insights and sharing at scale
Experience in ad domain experience, scaling projects and data management
Experience project managing a calendar for four consultants for over 100+ of insights every six months
Experience utilizing analytical tools to turn massive, dynamic datasets into actionable insights
Comfort and enjoyment with working in ambiguous environments
Solid communication skills to work with partners in various areas of Microsoft Advertising
Experience pairing data visualization with storytelling to deliver persuasive presentations that influence varying audience levels
Experience conducting, interpreting, and clearly communicating measurement analyses (e.g., incrementality, attribution, lift studies) to inform client decisions
Experience and proficiency using PowerBI/Tableau, DAX, SQL for data manipulation and visualization
Working knowledge of statistics, predictive modeling and data clustering/classification techniques
Infectious sense of enthusiasm, fun, and imagination to contribute to high-performing team culture
Comfort working in an agile and constantly-evolving environment while thriving amid ambiguity
Ability to travel 25% - 35% (air travel may be required), as appropriate
Nice to have:
8+ years experience in statistics, mathematics, analytics, data science, engineering, computer science, marketing, business, data analysis and reporting, business intelligence, business and financial analysis, or related field OR equivalent experience
8+ years experience using tools such as PowerBI/Tableau, DAX, SQL for data manipulation and visualization on large datasets
6+ years in a partner or account management/client service/client-facing role
6+ years in a data analysis role with programming experience
5+ years of data storytelling and insights creation experience
Experience working with Small Medium Businesses
Experience with scaling insights to many clients
Working knowledge and familiarity in a combination of the following data manipulation and visualization tools: Python, R, PowerPivot, Microsoft Advertising API