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At A&G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable. As a Senior Analyst within the Measurement & Analytics practice at A&G, you will provide data & analytic services in support of our clients' marketing efforts to make their programs smarter and more impactful. You will maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management. From acquisition to retention to winback, you will transform multi-channel data into actionable, integrated marketing intelligence while building cross-functional partnerships internally & with clients.
Job Responsibility
Provide data & analytic services in support of clients' marketing efforts
Maximize clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management
Transform multi-channel data into actionable, integrated marketing intelligence
Build cross-functional partnerships internally & with clients
Design and conduct analyses in support of marketing initiatives encompassing a variety of channels
Create holistic dashboards by pulling data from different data sources and websites for presentations to the senior management team
Design and interpret the results of in-market tests
Partner with technical resource to guide and QA the implementation of measurement solutions
Create comprehensive measurement and analysis plans
Document processes and suggestions/presentations for improving those processes
Consolidate and validate data
Develop and maintain fluency in relevant interactive technologies
Perform website behavior and customer experience analysis
Lead creation and completion of Multivariate and A/B testing documents and post-test analysis
Proactively identify new opportunities to advance media & measurement strategy
Work with a cross-functional team to identify opportunities for optimization of marketing campaigns and provide recommendations to improve program performance
Integrate the media and creative perspective into data storytelling
Uphold and support A&G policies and practices
Help balance client needs with internal culture
Build trust and foster collaboration
Actively engage in shared learning forums, team meetings, and agency events
Prepare effective and persuasive presentations (verbal and written) for project teams and business leaders
Requirements
Bachelor's degree in Business, Finance, Statistics, Mathematics, Economics, or Marketing
2-4 years of professional experience in direct marketing, online marketing, advertising, or consulting
Agency experience is a plus, especially client-facing
Intellectually curious and a creative thinker
Strong quantitative and qualitative skills with proven data interpretation abilities
Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents
Strong interpersonal skills. Must be able to work well in a team environment
Demonstrated time management and project management skills
Experience with Microsoft PowerPoint, Word, Excel
Experience with a digital analytics solution (e.g., SiteCatalyst, HBX Analytics, Webtrends, Google Analytics, DART, Atlas)
Experience with one or more statistical analysis tools a plus (e.g., SAS, SPSS, Stata)
Experience with one or more relational database management systems (RDMS) a plus (e.g., Oracle, MS SQL Server)
Nice to have
Agency experience is a plus, especially client-facing
Experience with one or more statistical analysis tools a plus (e.g., SAS, SPSS, Stata)
Experience with one or more relational database management systems (RDMS) a plus (e.g., Oracle, MS SQL Server)